>> The average markup of a luxury handbag is ten to twelve times production cost. At Vuitton, it's up to thirteen times.
(From the wonderful world of Dana Thomas.)
>> The average markup of a luxury handbag is ten to twelve times production cost. At Vuitton, it's up to thirteen times.
(From the wonderful world of Dana Thomas.)
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3 Comments Post a Comment
I respectfully disagree. You absolutely should be paying for the production value. However, the production value includes the cost of designing and sampling materials, rent, packaging, fashion shows, advertising etc. These costs will more than likely far exceed the actual production cost.However, if you think you should be paying for status and exlusivity beyond the hype that they are paying for - that's ridiculous. LV is not exclusive it's friggen EVERYWHERE. The LV monogram collection is for people heavy on cash, light on individual style and desperately seeking acknowledgment. just my thots!
You're definitely not buying the product for its production value. The cost is more of a matter of exclusivity, branding and status.
But remember, there are a lot more costs that go into bringing a product (handbag) to market besides just the cost of manufacturing. For instance, the cost of creating the design, the cost of promotion also add to the product cost. These can be substantial on a per unit basis when the number sold is small.- Kotch
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