>> Almost exactly one year ago, Gap launched its Fall 2007 European campaign, featuring fashion figues like Pierre Hardy, Amanda Harlech, Coco Rocha and Elettra Rossellini Weidemann shot by Mikael Jansson. The ads must have been a success, because rather than going with the high-wattage stars stateside Gap campaigns usually feature, the black-and-white, fashion-figure concept has been lifted for the Fall 2008 American campaign.

Shots of a smiling Cecilia Dean, a pouting Julia Restoin-Roitfeld, and a coy Georgina Chapman are sprinkled among those of Clemence Poesy, Maryna Linchuk, actress Catalina Sandino Moreno, Chanel Iman, and Lily Donaldson (plus Liv Tyler, apparently star wattage couldn't be totally nixed). More shots are still to come — including those of Scott Schuman and Ryan McGinley.
*image: source