>> Although Gap is having a little trouble these days —the brand just cut their entire European design team and were overtaken by Zara as the world's biggest retailer — all bets are still on executive VP of design Patrick Robinson, whose first full Gap collection debuts this Fall. It is he who chose the likes of Julia Restoin-Roitfeld, Georgina Chapman, Cecilia Dean, and Scott Schuman to front Gap's Fall 2008 campaign, proving he really is trying to bring fashion back to the company. 

Can Mikael Jansson's shots of those four, Ryan McGinley, Karlie Kloss, Sean Avery, Jourdan Dunn, and more, plus Patrick's new designs, make the difference for Gap?  Only time will tell, but until then, enjoy the rest of the Fall campaign.

>> Almost exactly one year ago, Gap launched its Fall 2007 European campaign, featuring fashion figues like Pierre Hardy, Amanda Harlech, Coco Rocha and Elettra Rossellini Weidemann shot by Mikael Jansson. The ads must have been a success, because rather than going with the high-wattage stars stateside Gap campaigns usually feature, the black-and-white, fashion-figure concept has been lifted for the Fall 2008 American campaign.

Shots of a smiling Cecilia Dean, a pouting Julia Restoin-Roitfeld, and a coy Georgina Chapman are sprinkled among those of Clemence Poesy, Maryna Linchuk, actress Catalina Sandino Moreno, Chanel Iman, and Lily Donaldson (plus Liv Tyler, apparently star wattage couldn't be totally nixed). More shots are still to come — including those of Scott Schuman and Ryan McGinley.
*image: source