>> INSIDER WIRE —Now that Elle has signed on for the second season of The City, cameras are already rolling within their offices — last week, they apparently filmed a scene which included yelling in the fashion department, but editor-in-chief Robbie Myers feels like it's a good fit: “They actually blend in really well.  It’s been interesting to see who embraces it and who runs from the cameras.”  In the spirit of new endeavors, the magazine published two different versions of the June 2009 cover, featuring Megan Fox, as part of a test concept — one of Fox in a typical Elle pose, and one with Fox in a more provocative pose. [The Cut Twitter, WWD]

>> Elle hired Los Angeles talent agency CAA earlier this year to help them dig up more film and television partnerships — now that Stylista is over, they no longer sponsor Project Runway, and guest stints on Ugly Betty haven't turned into anything more permanent — and it looks like the agency is working their magic.  Creative director Joe Zee, who made a cameo on The City last season, is rumored to be expanding his role for the upcoming second season with a six-episode run, but an Elle rep wouldn't comment.

Diane von Furstenberg, meanwhile, who did have a decently substantial role in the show, since star Whitney Port was in her employ, looks to have put an end to her flirtation with reality TV: Whitney was passed over for a promotion at DVF, and is said to be filming scenes for the second season in the digs of previous employer People's Revolution.
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>> INSIDER WIRE —As much as we hoped otherwise, it doesn't sound like we'll be getting a lot of Diane von Furstenberg on The City.  She didn't appear in the trailer, and the show's star, Whitney Port, says that she's only worked with Diane once, for "about five minutes" before the DVF show at Fashion Week.  Meanwhile, it looks like we'll still be seeing Whitney's ex-boss, Kelly Cutrone, on camera — she acts as a mentor to the New York transplant. [The Cut]
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>> Come Dec. 29, we'll have a new reality TV show on our hands — and Diane von Furstenberg is involved.  The first trailer for The Hills's New York spinoff, The City, is out, with Whitney Port replacing Lauren Conrad as main girl and socialite Olivia Palermo filling in as supporting sidekick.  Both girls are employed by Diane as part of her in-house PR, and although the designer doesn't make an appearance in the preview, the whole show is sure to be an extension of her branding, targeting the show's audience of girls looking to buy printed wrap dresses.

Magazines have caught on to the power of TV as part of their business model — Teen Vogue with The Hills, Elle with Stylista and Project Runway, Vogue with Model.Live — if Diane has as much success with this as Michael Kors has on Project Runway, there could be a lot more designers investing time in TV in the future.