fashionologie

Chanel Rumored To Be Considering Blogger Brand Ambassadors; Rag & Bone, Too, Said To Be Pairing With Bloggers

fashionologie — Sun, 13 Feb 2011 14:11:35 PST

>> Blogger mania is not subsiding - Chanel, which named five it-girls (Jen Brill, Poppy Delevigne, Vanessa Traina, Leigh Lezark, and Caroline Sieber)
as beauty ambassadors in June 2009, is said to be mulling launching another, similar program - but with blogger ambassadors. Fashion Toast's Rumi Neely and Sea of Shoes's Jane Aldridge (who Chanel dressed for the Crillon Ball) are both said to have been contacted, but word is that the program is down the line a ways, as the luxury brand - which doesn't yet have an official Twitter - is wary of social media.

And speaking of brands pairing with bloggers - Rag & Bone, which had Abbey Lee Kershaw, Edita Vilkeviciute, Sasha Pivovarova, and Lily Aldridge shoot themselves for the brand's Spring 2011 ad campaign, reportedly has a second round of Spring 2011 ads forthcoming, for which bloggers like Neely and Bunny Bisous's Julia Frakes photographed themselves.

Sea of Shoes Blogger Designs for Urban Outfitters; Holt Renfrew Salutes Bloggers in Window Displays

fashionologie — Tue, 23 Jun 2009 16:50:30 PDT

>> The number of opportunities for fashion and style bloggers have exponentially grown this year; many scored coups in April, and this month they keep adding up. Sea of Shoes' Jane Aldridge designed six pairs of shoes for Urban Outfitters under the label J. Aldridge for Urban Outfitters, with the first three pairs hitting stores July 15 and the second three in December. Refinery29 and Teen Vogue have looks at the first set, which includes black studded gladiator heels ($98), black lace-up flats ($58), and knee-high peep-toe boots ($178), and as memory recalls marks the first design collaboration between a blogger and a major retailer - save perhaps Rumi Neely of Fashion Toast's upcoming pieces for RVCA.

Holt Renfrew, too, loves bloggers »

Alexander McQueen Shows Holographic Alien Beauties for Spring 2010

fashionologie — Tue, 06 Oct 2009 16:50:07 PDT

>> Raquel Zimmermann, who has been missing from the runways all season, finally made an appearance at Alexander McQueen - projected on a screen behind the runway, topless, with a snake writhing around her; she later morphed into an arm-waving sea creature. Two cameras, each mounted on a robotic arm that glided back and forth on the runway, moved over the audience, replacing the video of Raquel on the screen and signaling the start of the show, titled "Plato's Atlantis."

Stiffly sculptural minidresses started out in mirrored snakeprints, moving into owl and insect territory, and finally the aquatic. Hair, which began in cornrows with crimped tufts, ended in two gravity-defying horns, and the hologram catwalk operated on motion-control technology. Some of the white-faced models had prosthetics around their eyes, giving them alien-like bone structure, which took three hours to apply. And if the Fall 2009 Nina Ricci shoes needed an editorial replacement, McQueen has it for Spring 2010 - hoof-like platform booties that Imogen Morris-Clarke says were ten inches high.

The collection, embellished and couture-like as it was, will be reinterpreted to be more wearable for retail, but if the livestream - which couldn't handle all the people who tried to tune in - is any indication (full video can now be seen here), people do love their McQueen spectacles.

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