fashionologie

Chanel Rumored To Be Considering Blogger Brand Ambassadors; Rag & Bone, Too, Said To Be Pairing With Bloggers

fashionologie — Sun, 13 Feb 2011 14:11:35 PST

>> Blogger mania is not subsiding - Chanel, which named five it-girls (Jen Brill, Poppy Delevigne, Vanessa Traina, Leigh Lezark, and Caroline Sieber)
as beauty ambassadors in June 2009, is said to be mulling launching another, similar program - but with blogger ambassadors. Fashion Toast's Rumi Neely and Sea of Shoes's Jane Aldridge (who Chanel dressed for the Crillon Ball) are both said to have been contacted, but word is that the program is down the line a ways, as the luxury brand - which doesn't yet have an official Twitter - is wary of social media.

And speaking of brands pairing with bloggers - Rag & Bone, which had Abbey Lee Kershaw, Edita Vilkeviciute, Sasha Pivovarova, and Lily Aldridge shoot themselves for the brand's Spring 2011 ad campaign, reportedly has a second round of Spring 2011 ads forthcoming, for which bloggers like Neely and Bunny Bisous's Julia Frakes photographed themselves.

Rachel Comey Looks to Mickey Rourke for Her Fall 2011 Inspiration

fashionologie — Fri, 11 Feb 2011 07:36:15 PST

>> Rachel Comey's Fall 2011 collection didn't have any specific inspiration - "I was thinking of a woman who tries a little bit with her look, but it comes off in this nice, spontaneous light," she explained backstage, post-show. Unless you count Mickey Rourke, who Comey called out: "He's where I kind of uncovered that idea, I think. I was like, what makes him so charming? Because he's trying really hard, but it's in this way you appreciate."

Comey's Rourkian charmers came out in artfully mussed hair, shrunken sweaters, and cropped pants in bold zig zag or crosshatch patterns, finished with a slight flare at the hem. She even dabbled in an all-corduroy look: a blazer in cinnamon complemented by a full red skirt to match. The pants with pleats flaring at the ankle may be a hard sell, but the same can't be said for the footwear. For followers of Comey's cult of shoes (it seemed as though every blogger in town was front row - Susie Bubble, Fashion Toast's Rumi Neely, Julia Frakes, Hanneli Mustaparta, Bryanboy in an Afro wig . . .), there were zig zag heeled oxfords, green suede wedges, and even some pumps to choose from. And where was Comey headed, post-show? To relax with her son Bruno, born two months ago.

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Blogger Overload: Tavi Styles Again, Rumi Models, and Tommy Ton Makes Fashion Editorial Debut in Vogue Nippon October 2010

fashionologie — Tue, 07 Sep 2010 19:34:25 PDT

>> Needless to say, bloggers are keeping busy. Today alone, Hanneli Mustaparta hosted the Fashion's Night Out livestream alongside Andre Leon Talley, and it was announced that Tavi Gevinson would be styling part of Alice + Olivia's Spring 2011 presentation and Rumi Neely will model in Rebecca Minkoff's Spring 2011 presentation.

Tommy Ton, meanwhile, who has built quite the rapport with Vogue Nippon's fashion director-at-large, Anna Dello Russo - she recently invited him to her country home for a photo session - has taken the relationship professional. Ton thanked Dello Russo via Twitter for giving him his first-ever fashion editorial, published in Vogue Nippon's October 2010 issue (Ton has previously done a set of portraits of Tavi for Vogue Paris). The editorial, "A Renaissance of Style," which is styled by Dello Russo's assistant Aurora Sansone, features Ton's signature street-style-inspired shots - with plenty of shoe and bag close-ups - of Suzanne Diaz and Tatiana Cotliar. Take a look at his editorial debut, below.

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Sea of Shoes Blogger Designs for Urban Outfitters; Holt Renfrew Salutes Bloggers in Window Displays

fashionologie — Tue, 23 Jun 2009 16:50:30 PDT

>> The number of opportunities for fashion and style bloggers have exponentially grown this year; many scored coups in April, and this month they keep adding up. Sea of Shoes' Jane Aldridge designed six pairs of shoes for Urban Outfitters under the label J. Aldridge for Urban Outfitters, with the first three pairs hitting stores July 15 and the second three in December. Refinery29 and Teen Vogue have looks at the first set, which includes black studded gladiator heels ($98), black lace-up flats ($58), and knee-high peep-toe boots ($178), and as memory recalls marks the first design collaboration between a blogger and a major retailer - save perhaps Rumi Neely of Fashion Toast's upcoming pieces for RVCA.

Holt Renfrew, too, loves bloggers »

coutorture — Thu, 28 May 2009 11:56:28 PDT

Rumi Neely Of Fashion Toast Featured In Revolve's Styleguide

Every season online retailer, Revolve, asks an it-girl or well known stylist to curate a look book for their Styleguide section. This Spring 2009 Rumi Neely of the blog Fashion Toast is featured--no doubt thanks to her specialty of concocting looks that mix 'high and low' price points. In the Revolve Styleguide Neely chooses her favorite pieces: crop tops, black booties and little dresses, giving shoppers the ability to pick up the look at the click of a button.

Facehunter, Fashion Toast, and BunnyBisous Bloggers Convert Posts Into Further Industry Opportunities

fashionologie — Wed, 08 Apr 2009 17:42:41 PDT

>> Streetstyle photographers Garance Dore, Scott Schuman of The Sartorialist, and Tommy Ton of Jak & Jil have all turned their blogs into further industry opportunities - Garance now shoots editorials for the likes of Glamour Italy and guest blogs for Vogue.fr, Scott has photographed two seasons worth of DKNY Jeans campaigns and has a compilation book coming out in September, and Tommy did the Spring 2009 Lane Crawford campaign. And style blogger Susanna Lau's time on Style Bubble allowed her to transition from digital media planner at an ad agency to commissing editor of Dazed & Confused's DazedDigital.com.

In the past week or so, a handful of other fashion bloggers have seen their blog time become currency for further opportunities: Yvan Rodic of Facehunter just announced a compilation book of his streetstyle photography is coming out in early 2010. Julia Frakes of BunnyBisous and Paper's Fashion Schmasion is doing some lookbook time - first in Rachel Antonoff's Fall 2009 set and yesterday, she apparently shot the Chloe Sevigny for Opening Ceremony lookbook, complete with '90s hair; the last round of which Chloe starred in herself. And finally, Rumi Neely of Fashion Toast just signed with Next, is appearing in RVCA's campaign, and has further upcoming editorials and styling work already in the pipeline.

fashionologie — Tue, 27 Oct 2009 12:10:53 PDT

>> Comings and Goings: Layoffs at W, Julia Frakes Signed at Next -W editorial director Patrick McCarthy vowed that the magazine wouldn't be cutting its twelve-month run in half, but the same doesn't go for his staff: features director James Reginato, who has been working with W since the early nineties, has left the magazine; more layoffs are expected next week. Next Model Management, meanwhile, is starting to carve out a fashion blogger portfolio - they signed Fashion Toast's Rumi Neely to their LA branch in April, and just announced representation of BunnyBISOUS's Julia Frakes in New York. [FWD, Next]

Trouble Is Brewing at Ungaro Over Lohan Consultant Gig

fashionologie — Tue, 02 Jun 2009 12:43:59 PDT

>> Since he joined Emanuel Ungaro in 2007 at 23, all has seemed well between the troubled house and Esteban Cortazar - no rifts or tiffs to be reported. Not so any longer - and Lindsay Lohan may be to blame.

According to several of Page Six's sources, Lohan is currently in Paris, talking to the house about signing on as a creative consultant, and Esteban is not happy: "Esteban is threatening to leave the company if they bring Lindsay on as a consultant. It has been a revolving door of designers there and if he leaves, his team will go with him." Management, on the other hand, "thinks Lindsay is going to bring the company new energy and new buzz."

It's not that Cortazar isn't open to the creative influence of young blood - his Fall 2009 inspiration board was full of pictures of Rumi Neely of Fashion Toast, who he invited to his studio and Fall 2009 show - it's just that, as Page Six's "fashion insider" said: "[Lindsay] is going to be the nail in the coffin. Nobody will take them seriously ever again."