Tue, 06/23/09 — 04:50:30 PM
>> The number of opportunities for fashion and style bloggers have exponentially grown this year; many scored coups in April, and this month they keep adding up. Sea of Shoes' Jane Aldridge designed six pairs of shoes for Urban Outfitters under the label J. Aldridge for Urban Outfitters, with the first three pairs hitting stores July 15 and the second three in December. Refinery29 and Teen Vogue have looks at the first set, which includes black studded gladiator heels ($98), black lace-up flats ($58), and knee-high peep-toe boots ($178), and as memory recalls marks the first design collaboration between a blogger and a major retailer — save perhaps Rumi Neely of Fashion Toast's upcoming pieces for RVCA.

Holt Renfrew, too, loves bloggers »
Wed, 04/08/09 — 05:42:41 PM
>> Streetstyle photographers Garance Dore, Scott Schuman of The Sartorialist, and Tommy Ton of Jak & Jil have all turned their blogs into further industry opportunities — Garance now shoots editorials for the likes of Glamour Italy and guest blogs for Vogue.fr, Scott has photographed two seasons worth of DKNY Jeans campaigns and has a compilation book coming out in September, and Tommy did the Spring 2009 Lane Crawford campaign. And style blogger Susanna Lau's time on Style Bubble allowed her to transition from digital media planner at an ad agency to commissing editor of Dazed & Confused's DazedDigital.com.
In the past week or so, a handful of other fashion bloggers have seen their blog time become currency for further opportunities: Yvan Rodic of Facehunter just announced a compilation book of his streetstyle photography is coming out in early 2010. Julia Frakes of BunnyBisous and Paper's Fashion Schmasion is doing some lookbook time — first in Rachel Antonoff's Fall 2009 set and yesterday, she apparently shot the Chloe Sevigny for Opening Ceremony lookbook, complete with '90s hair; the last round of which Chloe starred in herself. And finally, Rumi Neely of Fashion Toast just signed with Next, is appearing in RVCA's campaign, and has further upcoming editorials and styling work already in the pipeline.