Alexander Wang, Gareth Pugh, and More Are Scooping Up Chance to Show at MAC and Milk's Free New York Fashion Week Venue

fashionologie — Fri, 31 Jul 2009 11:31:12 PDT

>> Soon after Maybelline announced it would be be taking over from five-year Bryant Park cosmetics sponsor MAC, MAC - presumedly, as New York Times' Eric Wilson put it, tired of having to share "a rather circuslike stage with other sponsors who were competing for attention, sometimes including makers of doughnuts, cameras, toilets and Big Macs" - announced that it would be producing the tentatively-titled MAC and Milk Fashion Week with Milk Studios at the same time as the traditional New York Fashion Week.

The event can be seen as either a complement or a competitor to Mercedes-Benz Fashion Week, but on the record, anyway, there seem to be no hard feelings. Milk Studios founder Mazdack Rassi says of the initiative: "This week is not an alternative show space, it's a way of cultivating designers and helping them come up with new ways of selling their clothes." And Zach Eichman, a VP of IMG Fashion, which produces the shows at Bryant Park, told the New York Times last week the company welcomed the MAC and Milk event and that bus service between shows would be available when possible. “We can’t do every show in the tents. We hope they will be successful.”

Alexander Wang will be there, so will Preen »