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Expect a Spring 2010 Season Full of "Safe" Ad Campaigns
Expect a Spring 2010 Season Full of "Safe" Ad Campaigns October 27, 2009 9:41 am >> Fashion houses tended toward casting celebrities or established, "pretty" faces for their Fall 2009 campaigns, and it sounds like despite the fact that the Spring 2010 runways were flooded with new faces — because so many established models were sitting it out — Spring 2010 campaign season will bring more of the same.
Speculating on Fall 2009 Campaign Season
Speculating on Fall 2009 Campaign Season March 24, 2009 1:15 pm >> For Spring 2009 more than ever, brands stuck with campaign models who guarantee a sell — supermodels like Gisele Bundchen and Kate Moss for Versace or Claudia Schiffer for Yves Saint Laurent, Daria Werbowy for Roberto Cavalli — or the classic blonde hair-blue eye combination that Toni Garrn and Anna Maria Jagodzinska's campaign sweeps represented.
Another Roitfeld Rumor — Carine to Do Reality TV?
Another Roitfeld Rumor — Carine to Do Reality TV? April 29, 2011 9:12 am >> Lots of rumors are swirling this week about projects Carine Roitfeld may have up her sleeve.
The Bellwether of Spring 2009 Campaign Season
The Bellwether of Spring 2009 Campaign Season October 13, 2008 5:06 pm >> Spring 2009 campaign season is upon us, and everyone's dying to know who's going to be paired with what, but there's also something else to keep in mind — hard economic times mean the return to "commercial" models — models who can sell product.Budgets are already being slashed, and as Wayne Sterling, Editorial Director at Models.com points out, "Last season saw the much vaunted 'Return Of the Supermodel' for brands ranging from YSL (Naomi) to Chanel (Claudia), Prada (Linda), Ferragamo (Claudia again), and Vuitton (Eva).