Redheads on the Rise, or Coco Rocha's Wig Mystery Solved December 12, 2008 5:47 pm >> After seasons of blonde after blonde model, change appears to be afoot. Don't worry, there are still seas of blondes out there, but for some key players, red seems to be the new shade of choice. Coco Rocha — who created a stir by wearing a wig to an event last week — debuted her new flame-haired shade last night, a change which she apparently made for a January 2009 Vogue editorial. Vlada Roslyakova also warmed up her tint recently — originally done for an upcoming Christian Lacroix fragrance campaign, she made the change back to blonde. That is, until the team re-dyed her hair strawberry blonde to film the accompanying television commercial, and she decided to keep it.