Fri, 08/28/09 — 11:38:36 AM

>> Victoria Beckham recently let her Giorgio Armani contract expire so that she could focus more on her beauty and fashion lines; she's said to be showing her Victoria Beckham Collection — which Roland Mouret has assisted her with in the past — at New York Fashion Week again for Spring 2010, but this weekend, she's releasing a short film featuring her Fall 2009 collection (with Mouret's sharply tailored handiwork visible) online.
This is her second foray into the fashion promo film arena — her first effort, for Spring 2009, came out at the end of last year. The new short, "Swings," features eight models, perched on rope swings, moving in unison — plus a cameo by Beckham — and was filmed in a single take in London last month. Matt Jerrett directed and Beckham's (and Mouret's) backer, 19 Entertainment, produced. The film debuts Sunday on BergdorfGoodman.com, to promote Beckham's appearance at the New York store during Fashion's Night Out Sept. 10, and DazedDigital, which has the UK exclusive, is posting the full film Sunday at 3 pm UK time.
UPDATE: The video! »
Fri, 08/07/09 — 10:18:02 AM
>> Just days after her latest Emporio Armani underwear ad came out, Victoria Beckham has decided not to renew her one-year contract — which was announced at the end of last October — in order to focus on her own fashion and beauty lines. In fact, in early September, she will be back at New York Fashion Week to show her Victoria Beckham Collection, which Roland Mouret has helped her with in the past.
So who's going to fill the spot she just left for Armani underwear? Elle creative director Joe Zee reports: "LA is buzzing that Megan Fox is signed to replace her." Fox would make sense; she did just attend the Armani Prive couture show at the beginning of July.

Fri, 07/31/09 — 01:20:41 PM
>> Victoria Beckham Rumored to be October 2009 Vogue Cover Girl —Victoria Beckham has covered Vogue UK, India, and Russia, but she's never had an individual cover for Vogue, only appearing with the Spice Girls in January 1998. With the success of her namesake dress line Victoria Beckham Collection, which has been selling briskly on Net-a-Porter and for which she recently shot an upcoming campaign, plus an impending perfume launch in the States, supposedly October is the month that a PR effort has wrangled for her individual debut. [Chic Report]