fashionologie

Ashley Olsen, Robin Givhan, and Isaac Mizrahi Talk Skinny Models, Celebrity Designers, and Runway Diversity

fashionologie — Thu, 22 Oct 2009 10:51:36 -0700

>> Last night at the 92nd Street Y in New York, Ashley Olsen, the Washington Post's Robin Givhan, and Isaac Mizrahi gathered to chat with Glamour's Cindi Leive about the "Future of Fashion." Ashley, dressed in a long dress - a production sample from The Row - told Glamour backstage: "I'm actually not very comfortable with public speaking, and that was something I told myself I'd work on - getting out more and doing some public speaking."

Her "number one teammate," sister Mary-Kate, and boyfriend Justin Bartha were in the audience to cheer her on as she doled out tidbits like The Row's clients are an average age of 50, she thinks girls with small budgets who want to be fashionable should shop vintage, and she loves her Toms shoes: "So comfortable." Isaac Mizrahi helped keep the tone light - at one point, he took of his shoes to show off his toes, painted a "day-glo pumpkin" color, but the panel did delve into some heavy topics.

The highlights »

Olsens Have The Row Eyewear in the Works

fashionologie — Tue, 13 Oct 2009 16:55:43 -0700

>> Mary-Kate and Ashley Olsen continue to pick up speed on their no-Olsen-name-attached luxury line, The Row. Next Spring, they're launching four distinct eyewear silhouettes in collaboration with Linda Farrow; no footwear or handbags yet - they have their "hands full" already, they told WWD.

The styles, priced from $325-$390, include aviators, vintage-inspired shades with brow-line rims, oversized square-framed sunnies, and one sixties-style round pair - similar to the shape Mary-Kate often favors. "We’re testing the market first and obviously these are four very different silhouettes, so we’re seeing what people are responding to and we’ll open up a couple more silhouettes for fall,” Ashley said. “We tried to find certain pieces that look good on more than one face, to pay close attention to how they fit certain faces and make them wearable at the same time.”

fashionologie — Tue, 15 Sep 2009 20:28:58 -0700

>> The Row to Do Jeans for Spring 2010 -Mary-Kate and Ashley Olsen held their Spring 2010 showroom presentation for The Row today, and Who What Wear's Katherine Power Tweets: "such great jackets and for the first time, jeans! They look like vintage levis, so good." O magazine's Adam Glassman snapped a picture of a mint green cardigan from the collection. [Katherine Power Twitter, Adam Glassman Twitter]

Retailers Deem The Row "Perfect," But Don't Expect Mary-Kate and Ashley Olsen to Hold a Fashion Show

fashionologie — Thu, 27 Aug 2009 14:34:55 -0700

>> Mary-Kate and Ashley Olsen captured the hearts of fashion obsessives through The Row from the first collection - but who could have guessed that they would also win the heart Cathy Horyn, who prides herself on picking apart Riccardo Tisci at Givenchy, another industry favorite?

Horyn blogged about her interview with the Olsens yesterday, and today comes her article, in which Jim Gold, chief executive of Bergdorf Goodman and Barneys fashion director Julie Gilhart both deem The Row "perfect": Gold because The Row "offers the perfect blank . . . so many designers are intent on the next great trend that some of the basics are neglected" and Gilhart because of the timing - more and more women are looking for high-quality, classic pieces. They probably also like that they never have to put The Row on sale, since the line doesn't go out of style.

The majority of The Row's customers are 35 to 60, Ashley says, adding that the line will break even this year. Annual sales are expected to be 30 percent, and total sales are estimated at $10 million - for comparison's sake, Alexander Wang just told W his business is around $20 million, which W called "small." The Row is produced entirely in New York, with mostly Italian fabrics, and is designed with a precision concerning proportion - a black blazer, for example, has a high armhole, Horyn writes, "because the Olsens liked the way Paris couture jackets fit, with high armholes and narrow sleeves that make your arms look even skinnier and longer." Neither of the Olsens are interested in staging a fashion show.

No tank tops for Mary-Kate »

fashionologie — Wed, 26 Aug 2009 11:03:35 -0700

>> Cathy Horyn Chats with Mary-Kate, Ashley Olsen about The Row -Mary-Kate and Ashley Olsen were recently inducted into the CFDA, a watershed moment for an industry that typically shuns celebrity lines, and now Cathy Horyn writes that she interviewed the Olsens for a New York Times piece on The Row, coming out tomorrow: "I was strangely pleased to discover that their two-room production office on W. 39th looked like a storage closet, it’s so crammed full of scuffed furniture, sketches, dress racks and plastic-sheathed bolts of fabric." Ashley's take: “I think people would be surprised that all the product is produced from the five people who work here,” Ashley said. “I think that would be shocking-that the brand seems much bigger than the actual process is.” [On the Runway]

fashionologie — Wed, 05 Aug 2009 11:57:12 -0700

>> Ashley, Mary-Kate Olsen Cut into Alaia Dresses Without a Care -Ashley Olsen can cut a mean set of basics for The Row, but in the September 2009 issue of Marie Claire, she admits that she and Mary-Kate also cut other designer's pieces to suit their small frames: "The amount of beautiful things we've ruined - not having the patience for a tailor and cutting everything ourselves . . . My sister once took an Alaïa dress of mine and just cut the whole thing, and then she was like, 'I cut it too short.' Mary-Kate and I don't think about fashion as these clean, beautiful objects. We just kind of wear it and live in it." [Marie Claire]

Ataui Deng Works The Row Cruise 2010

fashionologie — Fri, 12 Jun 2009 15:29:32 -0700

>> Mary-Kate and Ashley Olsen have done viral online video campaigns and asked Lauren Hutton to model The Row for a lookbook, but for their Cruise/Pre-Spring 2010 collection, they and brand consultant (and T staffer) Alex Hawgood asked for a strong black woman. Alek Wek's niece, Ataui Deng, was cast and photographed in the label's newest luxury basics by Daniel King.

Ashley Olsen Is All About the Fashion Industry

fashionologie — Wed, 13 May 2009 17:10:00 -0700

>> Ashley Olsen has been inching out of the public eye towards a more behind-the-scenes role for a while now, and in the upcoming Summer 2009 issue of VMan while promoting the new expansion of The Row into menswear with a Sebastian Faena-lensed editorial, she lays it out for interviewer Marc Jacobs:

The way I look at it, I had a career as a child. I had a career in an industry in which the media kind of. . . they're obsessed with the young girl thing. But when I turned 18, I moved to New York, and I haven't really done anything to be a celebrity. I've been transitioning from acting as a kid to doing something that I'm choosing for myself - to be a part of the fashion industry . . . the outside perception is very different because you do have celebrity brands, people like Jessica Simpson and Kimora Lee Simmons, and those are celebrity brands because they have their names on them.

I want to be behind the scenes, and I don't want people to know anything about my personal life. I have a job, I take it very seriously, and I work really hard.

Her focus now is The Row, but she's still looking at aquiring other brands: "I don't want to talk about them because there are a couple that could be potential opportunities. We're always thinking of new things, new divisions that are missing in the marketplace."

fashionologie — Thu, 05 Feb 2009 14:49:30 -0800

>> IN PRODUCTION -Mary-Kate and Ashley Olsen are expanding The Row into menswear and have an Elizabeth and James footwear collaboration coming out with Steve Madden in mid-2009, but already they're thinking ahead to the next step for The Row. A store is still a few years down the line, Ashley says. "I’d love to get into china. But leather goods will probably be the next step." [WWD]

First Look: Elizabeth and James Shoes, Spring 2009 Jewelry

fashionologie — Fri, 24 Oct 2008 11:56:07 -0700

>> Mary-Kate and Ashley Olsen are known for being press-shy, but yesterday they let The Oprah Winfrey Show follow them around on a typical day - which means stops at the Elizabeth and James and The Row showrooms for model fittings, plus meetings with Robert Lee Morris about their ongoing jewelry collaboration. Morris jokes: "Ashley will show up a few days later and undo everything that Mary-Kate did," and the twins do admit that if they can't agree on something, they scrap the idea. We also get a peek at the Spring 2009 Elizabeth and James jewelry - lots of layered chains - and also their new shoe collaboration with Steve Madden - think "beigey suede" and pony skin.