>> The Row Launches Website, E-Commerce to Come —The severe dearth of information related to The Row seems to be coming to a halt — in addition to staging their first runway presentation this upcoming New York Fashion Week, Mary-Kate and Ashley Olsen just launched a website for the line, TheRow.com, complete with lookbooks for Spring 2010 and Pre-Fall 2010 and backgrounds drawn from fabrics used in their collections. Coming up next? E-commerce, to coincide with the line's Fall 2010 delivery in late Summer. And the impetus for the sudden change? According to Ashley, "I have to admit we’re not that tech-savvy, but we’re constantly learning and discovering new things on the Web. I check Style.com to look at the collections and love to poke around some of the other fashion blogs to see what’s going on." [Style.com]

>> The Row to Show at New York Fashion Week; Derek Lam Downsizing —Just a day after she stepped out of her usual red carpet uniform — The Row — and instead wore Erdem for the Golden Globes afterparty circuit, Ashley Olsen and her sister Mary-Kate announced that they will be joining the New York Fashion Week scene next month with a presentation for The Row.  Derek Lam, meanwhile, is going for a more intimate runway show at the Capitale ballroom in the Lower East Side for Fall 2010 — the venue can only accommodate half the number of people he hosted last season. [WWD]

>> Isabel Marant To Be Available Online for First Time, The Row Sunglasses In Stores Soon —Isabel Marant is opening her first US outpost in Manhattan this February, but there's good news even if you're not in the area: despite the fact that Marant has kept her wares off the Internet, word is Net-a-Porter will be stocking her Spring 2010 collection. And in light of things being available, sounds like Barneys has an exclusive on The Row sunglasses, and will start stocking them sometime between Dec. 25 and Jan. 1. [@KatherinePower, Racked]

>> Last night at the 92nd Street Y in New York, Ashley Olsen, the Washington Post's Robin Givhan, and Isaac Mizrahi gathered to chat with Glamour's Cindi Leive about the "Future of Fashion."  Ashley, dressed in a long dress — a production sample from The Row — told Glamour backstage: "I'm actually not very comfortable with public speaking, and that was something I told myself I'd work on — getting out more and doing some public speaking."

Her "number one teammate," sister Mary-Kate, and boyfriend Justin Bartha were in the audience to cheer her on as she doled out tidbits like The Row's clients are an average age of 50, she thinks girls with small budgets who want to be fashionable should shop vintage, and she loves her Toms shoes: "So comfortable." Isaac Mizrahi helped keep the tone light — at one point, he took of his shoes to show off his toes, painted a "day-glo pumpkin" color, but the panel did delve into some heavy topics.

The highlights »

>> The Row to Do Jeans for Spring 2010 —Mary-Kate and Ashley Olsen held their Spring 2010 showroom presentation for The Row today, and Who What Wear's Katherine Power Tweets: "such great jackets and for the first time, jeans! They look like vintage levis, so good."  O magazine's Adam Glassman snapped a picture of a mint green cardigan from the collection. [Katherine Power Twitter, Adam Glassman Twitter]

>> Mary-Kate and Ashley Olsen captured the hearts of fashion obsessives through The Row from the first collection — but who could have guessed that they would also win the heart Cathy Horyn, who prides herself on picking apart Riccardo Tisci at Givenchy, another industry favorite?

Horyn blogged about her interview with the Olsens yesterday, and today comes her article, in which Jim Gold, chief executive of Bergdorf Goodman and Barneys fashion director Julie Gilhart both deem The Row "perfect": Gold because The Row "offers the perfect blank . . . so many designers are intent on the next great trend that some of the basics are neglected" and Gilhart because of the timing — more and more women are looking for high-quality, classic pieces.  They probably also like that they never have to put The Row on sale, since the line doesn't go out of style.

The majority of The Row's customers are 35 to 60, Ashley says, adding that the line will break even this year. Annual sales are expected to be 30 percent, and total sales are estimated at $10 million — for comparison's sake, Alexander Wang just told W his business is around $20 million, which W called "small."  The Row is produced entirely in New York, with mostly Italian fabrics, and is designed with a precision concerning proportion — a black blazer, for example, has a high armhole, Horyn writes, "because the Olsens liked the way Paris couture jackets fit, with high armholes and narrow sleeves that make your arms look even skinnier and longer."  Neither of the Olsens are interested in staging a fashion show.

No tank tops for Mary-Kate »

>> Cathy Horyn Chats with Mary-Kate, Ashley Olsen about The Row —Mary-Kate and Ashley Olsen were recently inducted into the CFDA, a watershed moment for an industry that typically shuns celebrity lines, and now Cathy Horyn writes that she interviewed the Olsens for a New York Times piece on The Row, coming out tomorrow: "I was strangely pleased to discover that their two-room production office on W. 39th looked like a storage closet, it’s so crammed full of scuffed furniture, sketches, dress racks and plastic-sheathed bolts of fabric." Ashley's take: “I think people would be surprised that all the product is produced from the five people who work here,” Ashley said. “I think that would be shocking—that the brand seems much bigger than the actual process is.” [On the Runway]

>> Ashley, Mary-Kate Olsen Cut into Alaia Dresses Without a Care —Ashley Olsen can cut a mean set of basics for The Row, but in the September 2009 issue of Marie Claire, she admits that she and Mary-Kate also cut other designer's pieces to suit their small frames: "The amount of beautiful things we've ruined — not having the patience for a tailor and cutting everything ourselves . . . My sister once took an Alaïa dress of mine and just cut the whole thing, and then she was like, 'I cut it too short.' Mary-Kate and I don't think about fashion as these clean, beautiful objects. We just kind of wear it and live in it." [Marie Claire]