>> Thakoon Panichgul may be tiny, but his designs pack major punch. His lower priced line, Thakoon Addition, just hit stores last week and is already selling like hotcakes, with a number of editors sporting the line at the Cruise 2010 shows. As for his own Cruise 2010 line, Thakoon was all about texture — twisted dresses and tops and plenty of pleats. Prints ranged from bright watercolors to faded florals, with some tie-dye mixed in for good measure. The designer knows how to take care of a woman — when his Costume Institute Gala date Magdalena Frackowiak broke her heel in the middle of dinner, he missed Rihanna's performance to go grab a replacement.
Thakoon Addition
Thakoon Brings Out Prints, Pleats That Are Sure to Sell for Cruise 2010
Thakoon Addition: First Look
>> Thakoon Panichgul is one of a few designers working on line expansions — Doo-Ri Chung and Jason Wu included — and Thakoon Addition is his product. The line, which is not diffusion but rather supplementary, focuses on some of the designer's most popular designs and is at the same price point as his runway clothes. As the designer explains it:
Primarily, I see Thakoon Addition as a place to store ideas. In any given season, I’ve got ideas flying around that don’t fit what I’m planning for the runway, but belong somewhere. Now I don’t have to abandon that stuff. And Thakoon Addition can be a home for recurring pieces as well; looks my customers want from me, consistently. Now, maybe I’ll have a chance to experiment more, but at heart I like to make wearable clothes.
The collection, which hits stores May 15, is full of the designer's name-making prints, including florals and leopard, plus dresses and a couple of skirtsuits.
*image: source



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