fashionologie

Watch Tavi Gevinson Sing and Play Guitar in Wren's Fall 2012 Film

Christina Perez — Fri, 06 Apr 2012 15:46:31 PDT

>> In Wren's dreamy Fall 2012 film - directed by Sarah Sophie Flicker and styled by Lulu Editor in Chief Leith Clark - Tavi Gevinson performs a haunting rendition of Dory Previn's Beware of Young Girls. "We went into the project with this new wave sixties vibe, and since Tavi has been going that way naturally with her own style, she immediately came to mind," Wren's designer, Melissa Coker, explained of the film's retro look and feel. Watch Tavi play guitar, sing, and wander forlornly through the woods - all while wearing Wren's charming Fall 2012 collection (which includes a collab with moccasin-maker Minnetonka) - right here.

Rachel Roy Launches Shoes, Tavi Sings, and Kristen Stewart Causes a Stir

Christina Perez — Tue, 31 Jan 2012 11:16:33 PST

These stories and more - here in our daily roundup.

Rachel Roy is launching a high-end line of shoes. Roy worked with Manolo Blahnik - a long-time friend and mentor - to create the 30-piece collection, which will feature everything from flats to boots, and will be priced from $195 to $600. The collection hits stores in August. [Lucky]

Tavi Gevinson has landed a spot narrating in Jonah D. Ansell's animated short, Cadaver. The film also features her singing Neil Young's Heart of Gold, which you can hear in the trailer. [Fashion Magazine]

A paparazzi photo making its way around the Internet shows Kristen Stewart making an obscene gesture in the direction of Karl Lagerfeld's head. No one knows why or how this happened.
[Styleite]

Victoria Beckham's "more affordable" collection for Harvey Nichols is selling like hotcakes. Though the collection arrived in stores only yesterday, some styles are already sold out. [Telegraph]

Which model walked Balenciaga's Spring 2011 runway five months pregnant? Which model had to leave Paris Fashion Week early due to an allergic reaction? Test your model IQ - and get prepared for New York Fashion Week - with this fun quiz. [FabSugar]

Scott Schuman Sounds Off on Tavi Gevinson, Hints at His Blog Revenue

fashionologie — Wed, 28 Sep 2011 14:55:34 PDT

>> In a new interview, The Sartorialist's Scott Schuman ballparks his blog revenue: "American Apparel bought advertising for the whole year and then I just got an email yesterday that Net-A-Porter.com is going to buy advertisements for the rest of the year as well. So those two ads alone are a good fraction of a million dollars: more than a quarter million and less than a half a million." Furthermore, he adds: "My audience is so much larger than everybody else’s that advertisers, well at least American Apparel told me that I am not in their Internet budget. My order is so big and they have to pay so much that I am actually in their magazine budget. That comes from having a good size audience."

He also gives his opinion on the Tavi phenomenon: "Well I don’t think her audience is that big. I think her success is a little bit of a conspiracy by established print media that wanted to show that this blog thing is not that important, that it’s done by a bunch of twelve year olds. But a lot of us are serious grown-ups. I think it’s great that Tavi can create a blog and write for other people that are like-minded – probably other kids around her age – but I don’t know how that is going to help a 26-year old, if she has never had a boyfriend or any of that kind of stuff. She’s just a kid, so she can talk about art and stuff only in an abstract way ... to me it is like a five-year old Michael Jackson singing about love – to him they are just words. It is just an abstract concept."

Tavi Gevinson's New Web Magazine, Rookie, Launching Monday

fashionologie — Thu, 01 Sep 2011 07:27:10 PDT

>> After announcing last month that she had parted ways with Jane Pratt and Say Media - the backers of Pratt's website, xojane.com - Tavi Gevinson is readying the launch of her own Web magazine, Rookie, on Monday.

The site's editorial content will have monthly themes, with the first focused around beginnings - “[It's] fairly wide-ranging, but definitely focused on ‘back-to-school’ and other ‘firsts,’” said Emily Condon, Rookie's managing editor, who was a former staffer for This American Life.

“Our content respects a kind of intelligence in the readers that right now a lot of writing about teenage girls doesn’t,” Gevinson told New York Times Magazine. “People think it’s just going to be another site or magazine that talks about how great celebrities are or how awful celebrities are or dieting . . .” she said. “And I’m like, ‘Just you wait and see.’”

Gevinson expects to do around three posts a day, with the first appearing after school, the second at dinnertime and the third “when you do your last Facebook check around bed or whatever,” Gevinson said. “I’m in school, and I can’t be at my computer all day.”

She's assembled a staff that includes Condon; New York Times blog specialist Jeremy Zilar acting as Rookie's project manager; Anaheed Alani (wife to This American Life's Ira Glass, who advised Gevinson in negotiations with Say Media, and a former freelance fact-checker for The New York Times Magazine) as story editor; regular writers like Lesley Arfin and Sady Doyle; and guest contributors including Zooey Deschanel, Miranda July, Winnie Holzman, Joss Whedon, Jack Black, Dan Savage, Patton Oswalt, Shannon Woodward, Anna Faris, Kid Sister, Supercute!, Paul Feig, JD Samson, Alia Shawkat, and Fred Armisen.

New York magazine's parent company, New York Media, is handling advertising for the site, and Gevinson's father, who now acts as her manager, says they're currently in talks with potential investors and sponsors.

Tavi Gevinson, Jane Pratt No Longer Working Together

fashionologie — Fri, 05 Aug 2011 09:18:23 PDT

>> Last November, Tavi Gevinson announced that she was working with Jane Pratt on a magazine for teenage girls; now, it sounds like that is no longer the case. Gevinson had described her forthcoming online magazine, Rookie, in March as an offshoot of Pratt's website, xojane.com, which launched in May: “I had been talking about this magazine that I wanted to start, and [she] told me that she was starting this website and that the magazine could be kind of a branch under the JanePratt.com umbrella for teenaged people - girls.”

Now, Gevinson says that she has decided not to launch Rookie with Say Media, the company behind the launch of xojane.com. “I would love for [Pratt] to be involved, but right now it’s something that has to be worked out between her and Say,” Gevinson told WWD last night. "It wasn’t like Us versus the Man,” Gevinson adds of her decision. “It was just that I want to have full control, and it’s important to me that we’re independent, not so that we can be indie and ‘down with the man,’ but because I find a lot of comfort knowing that it’s all in my control." (Last week, Gevinson said of the project: “I own everything.”) Gevinson also noted that there hasn’t been a falling out with Pratt (She has written one post for xojane.com, “What's In My Bag: The Locker Edition,” which was posted on June 20); Pratt, meanwhile, declined to comment on the matter.

A September web launch is planned for Rookie, which will be monthly - each month will be like a different issue of a magazine, Gevinson explained. There will be no print edition at launch, but eventually there will be two print editions per year.

Aside from Rookie, Gevinson is working on a book with Rizzoli based on her Style Rookie blog, and she was in New York last week to meet with publishers about a second book proposal - for Diary, a zine-style book about “the state of being a teenager,” that she is collaborating on with author Marisa Meltzer.

Whit's Second Outing - for Fall 2011 - Finds Influence In Both Hitchcock and Tavi

fashionologie — Thu, 10 Feb 2011 22:13:01 PST

>> Whitney Pozgay's sophomore Whit collection - with its paperbag waists and polka dot party dresses - was inspired by a girl playing dress up in her grandmother's closet. "You know when you're a little girl and you put on a blouse and the bow is really big because it's meant for an adult? I tried to take those proportions and play with them in a more wearable way for adults," Pozgay explained. "So it's ladylike but really pushed with proportion and detail and construction to make it seem a little more playful and youthful." As she summed it up in her show notes, the look she was going for - which included a wheat pattern inspired by 1950s wallpaper and a "menacing bird print" handpainted by Jemme Aldridge - is "Hitchcock meets Tavi, with a dash of Grey Gardens." The resultant collection was shown in a Chelsea gallery, with each painting from the gallery strategically chosen to hang behind the look it best complemented.

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Is Tavi Gevinson and Jane Pratt's Project Now an Online Magazine Called JanePratt.com?

fashionologie — Fri, 14 Jan 2011 10:32:01 PST

>> It sounds like the new teen magazine Tavi Gevinson and Jane Pratt are working on is going to have an online component as well - or may be entirely online - based on a job listing that just popped up on MediaBistro. The intro reads: "First came Sassy, then came Jane, now Janepratt.com is coming! We're an online magazine that is in the process of preparing for our official launch with Jane Pratt as our editor-in-chief" and it asks for applicants to have a strong personality, a "strong interest in womens issues, current events, and culture," and to be able to write in a way that is "enticing to a young (18+) female demo." [NY Observer]

Candy Magazine Does Drag Versions of Anna Wintour, Grace Coddington, and Tavi Gevinson

fashionologie — Thu, 30 Dec 2010 13:47:46 PST

>> Luis Venegas, editor and publisher of the “transversal style magazine” Candy, takes on the drag version of Anna Wintour to model and DJ Andrès Borque's Grace Coddington in the magazine's The Devil Wears Anna editorial. Franca Sozzani and Tavi Gevinson get play, too. [Frockwriter]

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Peek the Fall/Winter 2010 Issue of Lula Magazine Rodarte's Laura and Kate Mulleavy Guest Edited

fashionologie — Fri, 03 Dec 2010 13:01:04 PST

>> Tom Ford guest edited the most recent Vogue Paris, but he's not the only designer with an issue on newsstands. Rodarte's Laura and Kate Mulleavy guest edited the Fall/Winter 2010 issue of Lula, in which they styled Kirsten Dunst in an editorial photographed by their friend and backstage photographer Autumn de Wllde, dressed Charlotte Gainsbourg for the Nan Goldin-shot cover, and asked Tavi Gevinson and Sofia Coppola to contribute. Some highlights from the issue in the gallery, plus more here.

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Tavi Gevinson, Jane and Sassy Founder Jane Pratt Pairing for New Teen Magazine

fashionologie — Mon, 15 Nov 2010 08:58:31 PST

>> Sassy founder Jane Pratt heard about Tavi Gevinson's adoration for the now-defunct magazine - and after emailing Gevinson and meeting a couple of times since, Tavi announced on Friday: "It looks like we're going to start a magazine for an audience of wallflowerly teenage girls."

The title of the magazine, which Gevinson describes as "a feminist, creative, moody-teenage-girl magazine," has not yet been decided, but there will be a website, to launch this Spring, and three print issues a year, beginning in Fall 2011. "It won't be Sassy (or the rebirth of Sassy or Sassy 2.0)," Gevinson writes. "And nor do we want it to be. For one, you can't try to re-create something that good. For another, while I can read old issues of Sassy and relate, the world has changed a bit in the past 15 or so years, and that whole Internet thing happened, and this world calls for something different."

“We hope to have the masthead finalized by the end of November,” Gevinson told WWD. She added on her blog, when inquiring for contributors: "This is supposed to have a 'for the people, by the people' kinda vibe. We want to find the best possible group of people for this project, and a wide range of ages, styles, etc."