Fall 2009 Fashion Week: Still Necessary, Just with Less of Everything

fashionologie — Mon, 09 Feb 2009 17:14:17 PST

>> Designers may be pulling their belt tighter this Fashion Week, but hardly any are pulling out of the rat race altogether - the attention is too valuable. "You kill a thousand birds with one stone, because you get that many people there in an hour and you're getting one message across to them," says Scott Sternberg of Boy and Band of Outsiders. "They're writers and photographers and culturally indulgent people with loud mouths."

Instead, designers are saving by hosting presentations instead of runway shows (Monique Lhuillier, Temperley London, and Carmen Marc Valvo), inviting fewer guests (Marc Jacobs and DKNY, who's slicing her usual 1,000 down to 400), sending email invites instead of by mail (nearly everyone), or showing fewer looks to save on fabric and sample-making costs.

Two models, 15 looks, and a free space to show it in »

Quote Of The Day: WWD On Fashion Week

coutorture — Tue, 13 Jan 2009 07:15:29 PST

“

Others are defraying costs by different means - sight unseen. Three of publicist Kelly Cutrone’s clients - Nicholas K, Sergio Davila and Mara Hoffman - agreed to collaborate for a group show Feb. 15 in the tents, even though they will be introduced for the first time tonight over drinks.

”Designers Entertain Offsite Locations For Fall Shows. WWD.