fashionologie — Tue, 07 Jul 2009 12:48:04 PDT

>> Roberto Cavalli Launches Made-to-Measure -Despite reports that he was foraying into couture, Roberto Cavalli introduced a made-to-measure service yesterday and stressed that it wasn't the start of a couture collection. The new line, called Roberto Cavalli Saint-Honore, starts at about $42,000 for a cocktail dress, with no more than 35 dresses to be produced each year. “We already do it for clients from our studio in Milan,” said Eva Cavalli, the designer’s partner and wife. “But now we will have the workrooms here in Paris.” [WWD, NYTimes]