>> Matthew Williamson and Burberry are both returning to London Fashion Week for its 25th anniversary during the Spring 2010 season, and now Pringle of Scotland is, too. It's all part of the plan that Harold Tillman, chairman of the British Fashion Council, has actuated to create more buzz around London's Fashion Week, and he's not planning on stopping with just those three: “There are talks going on with other big names who we’re confident will come back. I want us to be the number-one destination for international press and buyers.”
Does that mean we could see Alexander McQueen, Stella McCartney, or Gareth Pugh back in London — or maybe all three? The hopes are that all the returners will bring the international press — including Anna Wintour, who usually sits out LFW — back to London with them. And the efforts might be working: Matthew Williamson's spokeswoman hinted that the designer is considering staying in London after September: “I think that the way the British Fashion Council is reworking LFW will see lots of people coming back. London has been pigeonholed as being about new, young designers and people don’t attend because they wait to see how these designers will develop. The return of some established brands will change that perception.”
Pringle of Scotland
Pringle of Scotland Re-Joins London Fashion Week, Efforts to Bring More Back Continue
Daisy Lowe Hits a New Campaign High
>> Blondies Anna Maria Jagodzinska and Toni Garrn may top out on the most-campaigns-for-Spring-2009 list, but it's a brunette who's using her It Brit appeal to score a few campaigns of her own. Daisy Lowe's ad currency has increased this season from Agent Provocateur and Doc Martens to include a pose in romper for DKNY Jeans, a roll in the bedsheets for Marc by Marc Jacobs — Marc thinks she's "adorable" — and a portrait in black and white for Pringle of Scotland. Maybe if she's lucky she'll catch Christopher Bailey's eye for next season — mainline Burberry is a coveted British model-only campaign, after all.
*image: source, source, source
Anna Wintour: A Woman of Few Words
»Anna Wintour curtly addresses the likelihood of a Vogue reality series [The Cut]
»Topshop owner Sir Philip Green is already looking for more potential Topshop sites in Manhattan [WWD]
»Nicole Kidman: Confirmed for the July Vogue cover [FWD]
»Simon Doonan recounts his insulting comment to Andre Leon Talley at last week's CFDA Awards [NY Observer]
»Speaking of ALT, he confirmed that the Vogue caricature bought for him is currently being framed, and then will go in his office [WWD]
»Preview of Pringle, Derek Lam, Bill Blass, and Behnaz Sarafpour's Resort 2009 collections [WWD, WWD, WWD, WWD]
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