>> Prada Could Become Even More of a Family Affair —Prada CEO Patrizio Bertelli wants you to know that he and wife Miuccia Prada are both in good “physical and psychological shape,” but their 19 and 20-year-old sons Giulio and Lorenzo, who Miuccia doesn't like to talk about by name, could be joining the company at some point. “But if they do, they will start out as warehouse keepers.”  He also mentioned that upgrading Prada's website is a major priority: "Ideally, I’d like to sell clothes online that aren’t in stores yet and make them look catchy, not like a catalog." [WWD]

>> Bold as she is in the designing arena, Miuccia Prada is less than forthcoming in other areas — she won't speak her sons' names on the record, despite the fact that she'll talk about their political leanings, and she won't publicly admit to admiring any designers — “I’ve said before but not now" — or well-dressed celebrities.  W grills Miuccia about all this and more — including a potentially incriminating photo of her husband and Prada CEO Patrizio Bertelli which has set off gossip — in their September 2009 issue.

She's not letting the economic crisis affect her.

“The only difference that I noticed is that you have to be more and more yourself. What is really selling is what is really Prada. You can’t do some generic bullsh*t.”

Same goes for those pictures of her husband, who she calls "Bertelli," looking cozy in the subway with a blond woman. 

“Gossip — gossip is everywhere, so what do you do? Of course, I pay attention, but after, what do you do? Nothing.”

She likes Marc Jacobs »