First Look: Ann-Sofie Back at Cheap Monday for Spring 2010

fashionologie — Wed, 01 Jul 2009 15:31:41 -0700

>> After ten years of being based in London, Ann-Sofie Back got married, returned to Stockholm, and added a new design responsibility - not only is she doing her eponymous line, but she signed up to be creative director at Cheap Monday in May: "It was a happy coincidence that when I moved back to Stockholm to be with my husband this job should come up. Cheap Monday is a great brand and some things are just meant to be!" She's leaving the denim to founder Orjan Andersson, but was brought on to "create a stronger identity on anything that is not denim." On Monday in Stockholm, she unveiled her first collection for the brand - for Spring 2010 - with Caroline Winberg opening the show.