>> ON THE CAMPAIGN TRAIL —Style.com named their top ten new models for Fall 2009 Friday, and along the way confirmed the rumor that 15-year-old Polish wunderkind Monika "Jac" Jagaciak, who couldn't walk in Paris because she was too young, would be Calvin Klein's Fall 2009 face.  Apparently she scored the gig last week, and if the rest of the rumor holds true, she's a brand exclusive. [Style.com]

*image: source

>> Just yesterday we were talking about the general direction of Fall 2009 ad campaigns and who might be the lucky girls, and already we've got some more concrete rumors.   

First up, a surprise: Balenciaga is not one of the major brands to go with a single girl that was mentioned yesterday — instead, they're going with a group — of celebrities, at that — lensed by Steven Meisel.  In the past seasons, Nicholas Ghesquiere has used Charlotte Gainsbourg and Jennifer Connelly — will they reprise their roles, or is he going with an entirely new look?  I'm leaning toward the latter.

As for Calvin Klein, Francisco Costa is rumored to have chosen Monika "Jac" Jagaciak, one of the standout faces of the season, for the main Collection campaign — as an exclusive, just as he did with Anna Selezneva for Spring 2009. And it seems Stefano Pilati is continuing his super obsession at Yves Saint Laurent — past seasons have seen Claudia Schiffer, Naomi Campbell, and Kate Moss was just photographed for an upcoming fragrance.  Now, Christy Turlington is rumored to have been shot for Fall 2009.
*image: source

>> For Spring 2009 more than ever, brands stuck with campaign models who guarantee a sell — supermodels like Gisele Bundchen and Kate Moss for Versace or Claudia Schiffer for Yves Saint Laurent, Daria Werbowy for Roberto Cavalli — or the classic blonde hair-blue eye combination that Toni Garrn and Anna Maria Jagodzinska's campaign sweeps represented.  Also of note for the season, Prada and Balenciaga's decisions to go with big groups of models — eight and ten, respectively.

With Fall 2009 campaign season under way, it sounds like at least a couple of brands have decided to break from that latter part of last season's formula — Wayne Sterling of The Imagist reports:

"It is too early to say and too tenuous to reveal who's holding/confirming what these days but rest assured it is the striking and the extreme that seem to be filtering into the next phase. Among the buzz I picked up by some art directors is a disenchantment with the 'multiples' ideal, that concept of an army of models rocking as many of the looks from the show as possible while waving as many possible it-bags as can be crammed into a double page. Two VERY big brands have already gone 'Only Girl.'"

The most likely candidate from that description of packing the models in seems to be Prada — so does that mean Prada is one of those already-decided brands, and Miuccia's current favorite exclusive Ymre Stiekema is going to finally get a main season campaign under her belt?

Who else is already being pinpointed? »