>> Matthew Williamson's Summer collection for H&M hits stores May 14, and what better way to catch attention than with a trippy one-minute online-only segment beginning with Daria Werbowy waking up and proclaiming, "Always the same, it's boring" and ending with Williamson rising from a colorful meteor crater, quipping, "Well I haven't done it all . . . yet." In between, trippy music, models jumping out of life-size magazines, pink horses . . . directed by Johan Renck and with the theme "It's time for change," it definitely sticks with you.
Matthew Williamson for H&M
Matthew Williamson's H&M Commercial: Quite the Trip
Wed, 05/06/09 — 11:04:09 AM
Wed, 03/25/09 — 04:50:16 PM
>> ON THE CAMPAIGN TRAIL —We've seen bits and pieces of Matthew Williamson's H&M line — and here's a video interview with him talking about the collection — but now we've got a glimpse of the first campaign image with Daria Werbowy. Model and designer traveled all the way to Mexico to shoot what could be a studio shot, but the airtime was done for the sunlight on the Mexican beach. Grazia has behind-the-scenes pictures of the shoot with Solve Sundsbo, Daria posing on a platform of water. Matthew is also supposed to be in the campaign, but we'll have to wait for subsequent shots to see that. [Fem, Grazia]
First Look: Matthew Williamson for H&M
Mon, 03/16/09 — 01:18:18 PM
>> Matthew Williamson's colorful range for H&M doesn't hit stores until April 23 (with more Summer pieces following mid-May), but previews are already hitting the web, featuring a wide-sleeved sequin minidress (below), $200, a cobalt blue silk suit with fuschia piping, and a tan leather jacket with neon piping among them. Unfortunately, we have to wait until May issues break to see the campaign, shot by Solve Sundsbo with Williamson and Daria Werbowy in Mexico.
*image: source
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Matthew Williamson Joins the H&M Collection Brigade
Tue, 11/25/08 — 11:25:06 AM
>> Now that he's passed the baton at Emilio Pucci, leaving himself more time to focus on his eponymous line, Matthew Williamson's first order of business? To design a capsule collection for H&M, the first range of which will arrive in stores April 23, followed by Summer pieces mid-May.
In the past, all of H&M designer collections — Karl Lagerfeld, Stella McCartney, Viktor & Rolf, Roberto Cavalli, and most recently Comme des Garcons — have all been launched annually in early November. It makes sense that with Matthew Williamson's resort-bright, print-happy aesthetic, the collection would fare better for Summer, but if the old patterns hold true, and we're lucky, there will be another designer collection in November, which means H&M is trying harder to keep up with Topshop and Target.
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