Victoria Beckham Debuts New Short Film for Collection, To Make Fashion's Night Out Appearance at Bergdorf

fashionologie — Fri, 28 Aug 2009 11:38:36 PDT

>> Victoria Beckham recently let her Giorgio Armani contract expire so that she could focus more on her beauty and fashion lines; she's said to be showing her Victoria Beckham Collection - which Roland Mouret has assisted her with in the past - at New York Fashion Week again for Spring 2010, but this weekend, she's releasing a short film featuring her Fall 2009 collection (with Mouret's sharply tailored handiwork visible) online.

This is her second foray into the fashion promo film arena - her first effort, for Spring 2009, came out at the end of last year. The new short, "Swings," features eight models, perched on rope swings, moving in unison - plus a cameo by Beckham - and was filmed in a single take in London last month. Matt Jerrett directed and Beckham's (and Mouret's) backer, 19 Entertainment, produced. The film debuts Sunday on BergdorfGoodman.com, to promote Beckham's appearance at the New York store during Fashion's Night Out Sept. 10, and DazedDigital, which has the UK exclusive, is posting the full film Sunday at 3 pm UK time.

UPDATE: The video! »