fashionologie

Andrew Rosen Could Have a Proenza Schouler Stake By Tomorrow; Plus, the Label's New Campaign

fashionologie — Thu, 28 Jul 2011 08:18:49 PDT

>> A deal that has been rumored since March 2010 could go through as soon as this Friday, Cathy Horyn reports, although she notes that the talks are not yet complete.

European private equity firm Permira - which took a 45 percent stake in Proenza Schouler four years ago and is also the principle owner of Valentino - is expected to sell its shares to a group of New York investors led by Andrew Rosen (founder of Theory, overseer of Helmut Lang, and investor in both Rag & Bone and Alice + Olivia) and John Howard, an early and successful investor in Seven for All Mankind and Aeropostale.

Horyn speculates that after the deal is complete, Proenza Schouler may explore more product categories like denim or bolster its accessories offering with more leather goods, shoes, and eyewear.

As for Proenza launches already in the works, the label just released its Fall 2011 ad campaign (left), shot in New York's Milk Studios by Willy Vanderperre, styled by Marie Chaix, and starring Zuzanna Bijoch.

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A Look Inside Emmanuelle Alt's First Vogue Paris Issue

fashionologie — Wed, 23 Mar 2011 12:57:38 PDT

>> Although Emmanuelle Alt says her full vision for Vogue Paris won't be felt until the August 2011 issue, the April 2011 issue marks her first as editor-in-chief of the magazine. Already, she's made some changes - expanded beauty coverage, simpler layouts and typography, a bigger commitment to feature articles among them. And she has plenty more in mind: “I want to show in French Vogue more and more a lot of clothes." In fact, of this first issue, she says: "It’s simple fashion. You can see the clothes perfectly.”

She plans to continue devoting covers largely to models, but will require them to show less skin than they did under Carine Roitfeld's eye. “One boob,” she says of this first issue: “Otherwise, you don’t recognize it’s French Vogue.” And instead of Roitfeld's edgier vision, Alt says: “I want the Vogue to become very feminine. Women are very interested in fashion and beauty.” She's also recruiting a new team of freelance stylists: “I want to have new people working for the magazine. I also want to push some young stylists: all the girls who have been trained by French Vogue.” A look at the outcome - Alt's first issue - in the slideshow.

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Proenza Schouler Fall 2010: Graffiti Pants, Schoolgirl Skirts - And Anna Wintour Watching Without Her Sunglasses On

fashionologie — Wed, 17 Feb 2010 20:12:21 PST

>> If you didn't get enough late '90s references at Alexander Wang, look to Proenza Schouler to fill your Fall 2010 quota. Newcomer Ann Kenny - who has the most arresting blue eyes - opened the show in high-waisted graffiti pants, made in collaboration with J Brand, and a shrunken navy toggle jacket. All the John Fleuvog-style curved platform heels and sheer thigh highs paired with full pleated school girl-style miniskirts must have caught Anna Wintour's attention - she sat next to Bee Shaffer the entire show, sunglasses-less (a first?), until the final runthrough when she finally put her trademark shades on.

Jack McCollough and Lazaro Hernandez had the house packed: benches arranged around the X-shaped runway sat as many as they could possibly fit - with the likes of Pamela Love, Mary-Kate Olsen, Jen Brill, Julia Restoin-Roitfeld, Carine Roitfeld (in green furry heels), Joseph Altuzarra, Lauren Santo Domingo, Vanessa Traina, Chloe Sevigny, Craig McDean, Terry Richardson, and Olivier Zahm all accounted for. Bass pumped through Milk Studios loud enough to shake the walls, while fuzzy printed flannel dresses and alpine knits evolved into razor-sharp cropped jackets and finally, patterned minidresses with bubble skirts and trapeze shapes.

Marie Chaix styled once again, and if you're a fan of straight-off-the-runway (many front-rowers had their PS 1 clutches handy), for the next 24-odd hours, two of the runway handbags are available for purchase. Post-show, a sight: Hamish Bowles, in his usual dapper suit, but instead of his usual brogues, his trousers stuffed into shiny black wellies. A video of the show can be seen here.

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Marios Schwab Debuts Three-Way Layering for Spring 2010

fashionologie — Mon, 21 Sep 2009 15:12:27 PDT

>> Even though she arrived on Saturday and London Fashion Week kicked off last Friday, Anna Wintour didn't make her first appearance front row until Marios Schwab this morning; it's her first time attending the London fashion shows since September 2007 and she's been trying to lay low - she turned down television interviews last week "because I feel so overexposed," she told the Telegraph UK.

Marios's invitation - a three part flipbook - provided a clue to his Spring 2010 study in three-layered looks, inspired by Victorian women, Greek goddesses, and flappers. The collection was styled by Marie Chaix, who also styled Proenza Schouler's scuba fantasy last week.

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Proenza Schouler Churning Out the Videos, First Ad Campaign

fashionologie — Fri, 13 Aug 2010 22:43:42 PDT

>> Jack McCollough and Lazaro Hernandez seem to be digging the fashion film approach: two weeks ago, it was a short film of Vanessa Traina at the beach to promote their tie dye tank; last week, it was a teaser for a short film they did with Kids director Harmony Korine, featuring the Fall 2010 Proenza Schouler collection, which will debut on their website in September; and this past week, they released another video - this time a behind-the-scenes look at the shoot for their first ever print campaign. Styled by their show stylist Marie Chaix and photographed by Daniel Jackson (who also did the honors for Alexander Wang's T campaign), the shots feature twins Ann Kenny, Kirby Kenny, and Tati Cotliar.

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