Alexa Chung Mourns Luella, Is Filming a Secret Project September 10, 2010 11:07 pm >> While Karlie Kloss and Tavi Gevinson joined forces to sing "You're So Vain" on karaoke at Barneys uptown this evening during New York's Fashion's Night Out, downtown Madewell was flooded for the debut of Alexa Chung's collection. The television presenter, model, and Chanel beauty ambassador had an unlikely reason for starting the collection, she revealed. "Once Luella closed down, I'm telling you, I was gutted. There was absolutely nothing to wear. So I just had to start making my own clothes," she said, while perched in a Madewell dressing room.