>> Roberto Cavalli Spring 2010 Ad Cast Revealed; Daisy Lowe for Louis Vuitton? — Spring 2010 campaign cast details continue to flood in. Isabeli Fontana Tweeted this morning, "Exciting news! I shot the new Cavalli campaign with Carolyn Murphy. The campaign was shot by Steven Meisel." And causing a little campaign confusion: WWD heard Lara Stone is the new face of Louis Vuitton, but now word is Daisy Lowe is shooting in Miami for the brand next week. [@Isabeli_Fontana, @LiveFashionWeek]
UPDATE: Lowe is being photographed by Vuitton for a new beach line press-kit. [WWD]
Louis Vuitton
>> Gucci, Louis Vuitton, and Dolce & Gabbana Campaigns Under Way —Last week, Gucci wrapped its Spring 2010 ad campaign shoot in Miami, with Emmanuelle Alt styling once again, and this week, it sounds like Louis Vuitton and Dolce & Gabbana are taking care of business. Mary Alice Stephenson Tweets that Vuitton is shooting today in New York — Lara Stone has reportedly replaced Madonna for the brand, with Steven Meisel on photo duty — while Stefano Gabbana and Domenico Dolce left for New York earlier today for their ad campaign shoot — funnily enough, Madonna is said to be on Dolce & Gabbana menswear duty this upcoming season. [@LiveFashionWeek, @maryalicestyle, @stefanogabbana]
Louis Vuitton Spring 2010: All Clogs, Raccoon Tails, and Massive Fros
>> Louis Vuitton started exactly on time this afternoon, leaving more than a few editors shut out and half the front row empty; of those who did make it inside in time, some were still on the runway when the show commenced, leaving opener Patricia Van der Vliet to barge right through. Every single girl had on a sky-high afros, each made from five smaller wigs sewn together, which bobbed "up and down like big pom pom balls" as they walked; Grace Coddington apparently "whooped with delight" at the first sight of them.
A flurry of models were front row — Sophie Dahl and her fiance Jamie Cullum, Natalia Vodianova, Daisy Lowe — but Georgia May Jagger was a surprise on the catwalk. The show, inspired by the '80s and '90s New Age traveller and “street clothes, embracing the hippie-cyber, tribal-punk world,” according to Marc Jacobs, included everything from kitten-heeled clogs to bags with raccoon tails — straight from Williamsburg hipsters — to bike shorts and glitter anoraks. And Jacobs himself wore a pair of the furry clogs for the finale.
>> Marc Jacobs May Be Married, Appearing on Reality TV Show; Louis Vuitton to Live Stream Show —Marc Jacobs and fiance Lorenzo Martone were planning on getting married in a very quiet ceremony at the end of August, but there was never any official confirmation. It appears that it happened, though: Style.com's Derek Blasberg Tweeted a few days ago: "Going for a drink at the new Mrs. Martone-Jacobs' apartment, then OUT. The wife's away this weekend." While we're on hearsay surrounding Jacobs, he has expressed interest in doing a reality TV show in the past and is rumored to be participating in an upcoming reality show dubbed Kept, pitched as a gay version of The Real Housewives franchise. One fact to counteract all the rumors? His Spring 2010 Louis Vuitton show will stream live Wednesday at 2:30 PM Paris time from the brand's Facebook page. [@dizzyblazeberg, The Cut, Vogue UK]
>> Isabeli Fontana Lands Louis Vuitton Cruise 2010 Campaign — Catherine McNeil was photographed back in June for Louis Vuitton's Cruise 2010 lookbook, but it's Isabeli Fontana who landed the campaign. She was in the Hamptons for the shoot yesterday with Patrick Demarchelier and stylist Carlyne Cerf de Dudzeele, who has recently been bringing her taste for logos to the pages of Vogue Paris. [Louis Vuitton Twitter, LiveFashionWeek Twitter]
>> Kanye West Styles for October 2009 Elle —Avid fashion show attendee Kanye West continues to dip his hands into the industry: first it was designing Louis Vuitton kicks, which promptly sold out, then an internship at Gap — which prompted rumors of a line in the works with the retailer — and now, he's styled a shoot for Elle's October 2009 Personal Style issue, creative director Joe Zee confirmed. [FWD]
LVMH To Hold Out on Marketing Some of Its Brands for the Rest of the Year
>> In the wake of the 23 percent decline in first-half profits it announced Monday, LVMH plans to postpone or suspend marketing and promotions for its brands that failed to be top performers, according to CFO Jean-Jacques Guiony.
He did not specify which brands would receive the "selective investments" still being made, but its wines, spirits, watches, and jewelry businesses were hurt in the past few months and seem like contenders for those being passed over. This new withholding strategy is part of LVMH's cost containment plan for the remainder of 2009.
Video: Marc Jacobs Explains Where the Louis Vuitton Bunny Ears Came From
>> The video accompaniment to Louis Vuitton's Fall 2009 campaign has appeared on The Moment — it will be on louisvuitton.com next week — with Madonna, stylist Marie Amelie-Sauve, and makeup artist Pat McGrath all making appearances. Marc Jacobs, for his part, explains the deal with the bunny ears: "There's a girl who works for us, Lucy, she's on the design team, and Adrian, one of the boys, was tying a little bit of fabric around and it reminded me of bunny. We were thinking of all these different things like can-can dancers, and I saw this piece of fabric wrapped around Lucy's head and said, 'Bunny ears, that's what we need to finish this look.' So we made all these radzimir bunny ears and that's how it happened. I like the kind of Playboy, French coquette aspect to it."
>> Bruno Frisoni Donated Shoes to Lacroix's Show; LVMH President Speaks on Lacroix Purchase Rumors —If the shoes at Christian Lacroix's Fall 2009 couture show seemed familiar, it's because Bruno Frisoni of Roger Vivier and Vivier owner Diego Della Valle donated them, according to the former: "I called Mr. Della Valle and told him what was happening and he said, ‘Yes, of course, we’re with [Lacroix].” As for the rumors of LVMH repurchasing Lacroix, LVMH President Yves Carcelle said after the show: “Oh, this I don’t know! I’m here as a friend and not as a member of LVMH.” For his part, Frisoni thought Lacroix "has to continue" — "the best thing is to keep the name and do it in a very simple way, like Azzedine Alaia does." Lacroix apparently agrees, envisioning "a move to a different house in a different location and a customer approach that mirrors that established by Azzedine Alaia in his own studio-emporium-salon," according to Hamish Bowles.[On the Runway, Vogue Daily]
More Super 'Shopped Madonna for the Fall 2009 Louis Vuitton Campaign
>> Louis Vuitton's "Part Deux" Fall 2009 campaign with Madonna started leaking last week, and now three more of the set have appeared. The first image earned a plethora of comments like "the star — captured by Steven Meisel and 23 psychedelic Photoshop layers — sort of looks like a marble statue" and "I think the retoucher might deserve more recognition than the photographer in this instance"; those who agree aren't going to be pleased with the new images, as they are very similar in nature. And there's still no sign of the rumored video.



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