>> After over a month of rumors, Smashbox Studios finally confirmed that it was ending its five year partnership with IMG after Spring 2009 LA Fashion Week closes Oct. 16.

Dean and Davis Factor, co-owners of Smashbox, the current LAFW venue, wanted to relocate the event closer to Hollywood, "take it to the next level," but "New York is [IMG's] big focus and it’s difficult with everything they have going on all over the world. It would be hard for them to do LA on the level they do New York. My brother and I can."

So where does that leave LA Fashion Week?  As part of its agreement with the Factors, IMG is not able to produce a Fashion Week, so it's all up to the brothers, who say they remain committed to the event.  Ideally, they're looking at Hollywood rather than the current Culver City location: "Hollywood embraces the city of Los Angeles, there’s so much creative stuff to take advantage of here, the red carpet, costume design, stylists, everything from the surf industry to Maxfield’s."

But it may not be in the same runway show form: "We’re going a completely different route."  Will all the new changes be effective in harnessing a spot as the fifth major Fashion Week?  The Factors have their work cut out for them.
*image: source

>> In the past few years, our attention has been on New York Fashion Week and where it will move after the Bryant Park lease runs out in 2010, but new revelations about the future of Los Angeles Fashion Week bring it temporarily to the forefront. 

Sources told Los Angeles magazine that the five-year LA Fashion Week partnership between IMG, who also runs NY Fashion Week, and Smashbox Studios in Culver City, where LA Fashion Week is held, will end after the Spring 2009 presentations in October.  When asked for comment, an IMG spokesperson merely said: "The focus of IMG and Smashbox continues to be the October shows and we won’t comment further on what is currently only rumor and speculation." 

If IMG does pull out, ownership of LA Fashion Week would be up for grabs — Smashbox Studio owners Dean and Davis Factor could go it alone or look for a new partnership.  Several options have been suggested, not in the least of which involves moving the shows to Hollywood.  But as Racked LA puts it, "The truth is the application of the NY Fashion Week structure on LA has never quite worked. Let's hope this is an opportunity for improvement and finding a platform that works for the city's designers."
*image: source