>> Talk about turnaround. Just over two weeks ago, Abigail Lorick was showing her Spring 2009 collection to buyers and editors, and tonight, she shows it to the rest of the TV-watching world. Ten looks from the collection will be featured on "Eleanor Waldorf's runway" during Gossip Girl tonight, with guest star Michael Kors sitting front row and center.
photo courtesy of the cw
>> Abigail Lorick's Spring 2009 Lorick collection will be appearing on an episode of Gossip Girl shortly for public consumption, but first, she staged a presentation today, because let's face it — seeing clothes on TV isn't the same as seeing clothes in real life.
What a presentation it was — a whole floor occupied by seven different elaborate pastiches — "After the Storm," "Demolition Party," "A Room of One's Own," "Overgrown Garden," "Bedroom Disaster" — and my favorite two: the chandelier and TV-laden "In Limbo," and the saccharine "Cake Coma." The set design was amazing, and slightly reminiscent of a presentation Vena Cava did a couple of years back — but nevermind. This one was better.
>> For emerging designers, there are many routes to success — toting samples around in a suitcase a la Alexander Wang and Marc Jacobs, or you could just get your entire first collection on Gossip Girl, like Abigail Lorick.
Placement on such a buzzed-about show has landed her Lorick collection mentions in everywhere from Elle to WWD to Teen Vogue, and for her first New York Fashion Week presentation this September, she's keeping it all in the family: Gossip Girl stars Leighton Meester, Blake Lively, and Taylor Momsen are all expected to make appearances, and the show's costume designer, Eric Daman, is working with Abigail on the Spring 2009 collection.
If you can't make it to the fashion week presentation, you're in luck — ten pieces of the Spring 2009 collection will debut on Gossip Girl a week later as "Eleanor Waldorf's runway collection" — presumptively in the same fashion week episode Michael Kors is appearing in. Kudos to Abigail for building such buzz around her label so quickly — but it will be interested to see if it has legs on its own — the show can't go on forever, after all.
*image: source
