fashionologie — Thu, 01 Apr 2010 11:53:40 PDT

>> Givenchy Muse (and Daughter of Couturier Jean-Louis Scherrer) Leonor Scherrer to Launch Line -When her father, French couturier Jean-Louis Scherrer, asked her to accompany him to Yves Saint Laurent's burial, a thorough tour of the Paris couturiers' offerings turned up no appropriate mourning garb to wear. So Leonor Scherrer decided to build a line of clothing and accessories to outfit the bereaved herself - Leonor Scherrer Funeral Couture - which will recall the time when “a widow’s mourning dress was closely observed.” She cites Claude Montana and Yves Saint Laurent (under both Saint Laurent and Stefano Pilati) as references, and plans to invite a different designer to create pieces for the line each season - Riccardo Tisci, who featured Scherrer in the Fall 2009 Givenchy campaign, has already accepted her request. [The Moment, TFS]

Givenchy Fall 2009 Ads Debut Featuring Newly Pregnant Adriana Lima

fashionologie — Tue, 26 May 2009 15:26:55 PDT

>> Louis Vuitton switched their advertising image up last season, replacing Mert Alas and Marcus Piggott with Steven Meisel after a six year partnership. This season it looks like Givenchy is up for rebranding - they've adopted Mert and Marcus after collaborating with Inez van Lamsweerde and Vinoodh Matadin for nine straight seasons, and ditched the black-and-white, edgy look of recent seasons for a little color and a touch of French classicism. “It’s a new step,” Riccardo Tisci said. “I wanted to give this feeling of going from a studio to reality. It’s important to give reality to women.”

Tisci's muse Mariacarla Boscono is the only model carrying over - joining her are Ranya Mordanova; Leonor Scherrer, daughter of retired couturier Jean-Louis Scherrer, who Tisci says he's "completely in love with . . . she represents France in all senses: the elegance, the aristocracy, the darkness of France"; Iris Strubegger, who doubles in the season's accessories campaign, shot by Mark Pillai; and Adriana Lima, who just announced her pregnancy today, making her return to high fashion.

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