>> ON THE CAMPAIGN TRAIL —Scott Schuman recently nabbed his first major fashion campaign for DKNY Jeans, and now another cult street photographer, Tommy Ton of Jak & Jil, has been tapped by Chinese luxury retailer Lane Crawford to take over shooting its ad campaign from Inez van Lamsweerde and Vinoodh Matadin. The store's fashion director, Sarah Rutson, is known as a tastemaker, so who knows what her blessing will bring Ton in the future, but it's safe to say that streetstyle bloggers are gaining traction in the ad market. [NYT, Jak & Jil]

»Ali Stephens demonstrates her runway walk, superior cross-country talents [The Cut]

»Lane Crawford enlisted 12 designers, including Alexander McQueen and Rick Owens, to create Olympic-inspired looks [FWD]

»Lily Cole was spotted in New York [Fashionista]

» . . . while Irina Lazareanu has been in San Francisco [Style File]

»Helena Christensen reads Dazed & Confused poolside in Miami [Egotastic!]

»Is Tory Burch trying to up her cred by partnering with Surface 2 Air? [Nylon]

»Previews of the Jenni Kayne, Yoehlee, and Richard Chai Resort 2009 collections [Style.com, WWD, WWD]