fashionologie

Chanel Rumored To Be Considering Blogger Brand Ambassadors; Rag & Bone, Too, Said To Be Pairing With Bloggers

fashionologie — Sun, 13 Feb 2011 14:11:35 PST

>> Blogger mania is not subsiding - Chanel, which named five it-girls (Jen Brill, Poppy Delevigne, Vanessa Traina, Leigh Lezark, and Caroline Sieber)
as beauty ambassadors in June 2009, is said to be mulling launching another, similar program - but with blogger ambassadors. Fashion Toast's Rumi Neely and Sea of Shoes's Jane Aldridge (who Chanel dressed for the Crillon Ball) are both said to have been contacted, but word is that the program is down the line a ways, as the luxury brand - which doesn't yet have an official Twitter - is wary of social media.

And speaking of brands pairing with bloggers - Rag & Bone, which had Abbey Lee Kershaw, Edita Vilkeviciute, Sasha Pivovarova, and Lily Aldridge shoot themselves for the brand's Spring 2011 ad campaign, reportedly has a second round of Spring 2011 ads forthcoming, for which bloggers like Neely and Bunny Bisous's Julia Frakes photographed themselves.

Rachel Comey Looks to Mickey Rourke for Her Fall 2011 Inspiration

fashionologie — Fri, 11 Feb 2011 07:36:15 PST

>> Rachel Comey's Fall 2011 collection didn't have any specific inspiration - "I was thinking of a woman who tries a little bit with her look, but it comes off in this nice, spontaneous light," she explained backstage, post-show. Unless you count Mickey Rourke, who Comey called out: "He's where I kind of uncovered that idea, I think. I was like, what makes him so charming? Because he's trying really hard, but it's in this way you appreciate."

Comey's Rourkian charmers came out in artfully mussed hair, shrunken sweaters, and cropped pants in bold zig zag or crosshatch patterns, finished with a slight flare at the hem. She even dabbled in an all-corduroy look: a blazer in cinnamon complemented by a full red skirt to match. The pants with pleats flaring at the ankle may be a hard sell, but the same can't be said for the footwear. For followers of Comey's cult of shoes (it seemed as though every blogger in town was front row - Susie Bubble, Fashion Toast's Rumi Neely, Julia Frakes, Hanneli Mustaparta, Bryanboy in an Afro wig . . .), there were zig zag heeled oxfords, green suede wedges, and even some pumps to choose from. And where was Comey headed, post-show? To relax with her son Bruno, born two months ago.

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Alber Elbaz Pulls Out the Stops at Lanvin for H&M Fashion Show

fashionologie — Fri, 19 Nov 2010 09:56:54 PST

>> Alber Elbaz and the Lanvin team descended on New York's Pierre Hotel Thursday evening, transforming it with palm fronds, caged parakeets, models in French maid outfits, and little old men offering up champagne, scotch, crustless tea sandwiches, and macaroons, to show off their H&M collaboration.

At the runway's entrance, a rose-filled arch set with "Lanvin Hearts H&M" in fluorescent lights; to the side of that, a salsa band played live music. And above the runway, there were 20 crystal chandeliers. The venue was packed, to say the least - Sofia Coppola, Patrick Demarchelier, Shala Monroque, Sally Singer, and Grace Coddington were all there, plus more than a handful of other designers sitting front row: Proenza Schouler's Jack McCollough and Lazaro Hernandez, Tory Burch, Alexander Wang, Anna Sui.

Katie Grand styled the show - and the models were told to engage with the audience - so Siri Tollerod, as veiled bride, tossed her bouquet; Pixie Geldof strutted down in her gender-bending suit; Anna Dello Russo, walked with a gray standard poodle at her side; and Julia Frakes made her runway debut. The clothes were couture riffs on the Lanvin for H&M collection - on sale to benefit Unicef now - but afterward, there was a frenzy for the Lanvin for H&M collection pop-up shop set up downstairs. Many editors walked away with multiple bags, Coppola bought the tulle jacket, and even Wang did a little shopping of his own.

A video of the show can be seen here.

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fashionologie — Tue, 27 Oct 2009 12:10:53 PDT

>> Comings and Goings: Layoffs at W, Julia Frakes Signed at Next -W editorial director Patrick McCarthy vowed that the magazine wouldn't be cutting its twelve-month run in half, but the same doesn't go for his staff: features director James Reginato, who has been working with W since the early nineties, has left the magazine; more layoffs are expected next week. Next Model Management, meanwhile, is starting to carve out a fashion blogger portfolio - they signed Fashion Toast's Rumi Neely to their LA branch in April, and just announced representation of BunnyBISOUS's Julia Frakes in New York. [FWD, Next]

fashionologie — Fri, 11 Sep 2009 00:01:14 PDT

>> Julia Frakes Styles Rachel Antonoff Spring 2010 -Here's a new one: blogger-turned-stylist. Julia Frakes of BunnyBISOUS and Paper infused close friend Rachel Antonoff's Spring 2010 collection with her whimsical touch, acting as head stylist for the theater-inspired, playhouse-set presentation. [Teen Vogue]

Facehunter, Fashion Toast, and BunnyBisous Bloggers Convert Posts Into Further Industry Opportunities

fashionologie — Wed, 08 Apr 2009 17:42:41 PDT

>> Streetstyle photographers Garance Dore, Scott Schuman of The Sartorialist, and Tommy Ton of Jak & Jil have all turned their blogs into further industry opportunities - Garance now shoots editorials for the likes of Glamour Italy and guest blogs for Vogue.fr, Scott has photographed two seasons worth of DKNY Jeans campaigns and has a compilation book coming out in September, and Tommy did the Spring 2009 Lane Crawford campaign. And style blogger Susanna Lau's time on Style Bubble allowed her to transition from digital media planner at an ad agency to commissing editor of Dazed & Confused's DazedDigital.com.

In the past week or so, a handful of other fashion bloggers have seen their blog time become currency for further opportunities: Yvan Rodic of Facehunter just announced a compilation book of his streetstyle photography is coming out in early 2010. Julia Frakes of BunnyBisous and Paper's Fashion Schmasion is doing some lookbook time - first in Rachel Antonoff's Fall 2009 set and yesterday, she apparently shot the Chloe Sevigny for Opening Ceremony lookbook, complete with '90s hair; the last round of which Chloe starred in herself. And finally, Rumi Neely of Fashion Toast just signed with Next, is appearing in RVCA's campaign, and has further upcoming editorials and styling work already in the pipeline.

Rachel Antonoff Fall 2009 Look Book

coutorture — Fri, 27 Feb 2009 12:49:05 PST

It's season two for Rachel Antonoff's solo range and we think Barneys will be pleased. This season Antonoff moved into separates, focusing on cropped, pleated trousers and silk blouses with special details. It's just the right evolution if you ask us. Check out the designer's look book, starring Julia Frakes, Sarah Sophie Flicker, and Alia Shawkat in the gallery below.

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Check Out Rag & Bone's DIY Ad Campaign Featuring Abbey Lee Kershaw, Edita Vilkeviciute, Sasha Pivovarova, and Lily Aldridge

Chi Diem Chau — Fri, 28 Jan 2011 08:26:53 PST

>> Instead of hiring a professional photographer to shoot their ad campaign, Marcus Wainwright and David Neville handed Abbey Lee Kershaw, Edita Vilkeviciute, Sasha Pivovarova, and Lily Aldridge a digital camera and asked them to take pictures of themselves in Rag & Bone clothes - with full creative freedom. “We have always been very inspired by the girls who do the show,” said Wainwright. “Rather than do what every other brand does and have a high-end photographer take very polished shots, we thought, ‘Let’s flip it on its head to get the girls to take over.’ We wanted it to be very real.”

Wainwright and Neville are hoping the guerrilla ad campaign, which included plastering more than 1,000 posters on walls and against deli boards below 14th St. in NYC, will lure fans to their new e-commerce site, which features social networking elements such as a blog and videos. The duo also enlisted Elettra Wiedemann, Details magazine’s Eugene Tong, Marie Claire’s Taylor Tomasi Hill, V’s Jay Massacret, Julia Frakes of Bunny Bisous, and Sean Sullivan of The Impossible Cool to submit their own images for the site, which will be showcased later in a gallery. “It’s about real people and real clothes, clothes that we want people to wear and feel good in,” said Neville.

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A Complete Look at Moises de la Renta's First MDLR Collection for Fall 2009

fashionologie — Fri, 19 Jun 2009 14:41:24 PDT

>> Back in February, Oscar de la Renta's son Moises launched his own line, MDLR, for Fall 2009 after internships at Phat Farm and with his father. Much of the collection retails for under $1,000, and Lissy Trullie posed for the inaugural lookbook, which thanks to the newly-launched MDLR web site, can be seen in full below. The line was predicted by Style.com to be "a chart topper," and the designer's friend Julia Frakes promises that we'll be "head over heels" for his Spring 2010 collection.

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