fashionologie

Chanel Rumored To Be Considering Blogger Brand Ambassadors; Rag & Bone, Too, Said To Be Pairing With Bloggers

fashionologie — Sun, 13 Feb 2011 14:11:35 PST

>> Blogger mania is not subsiding - Chanel, which named five it-girls (Jen Brill, Poppy Delevigne, Vanessa Traina, Leigh Lezark, and Caroline Sieber)
as beauty ambassadors in June 2009, is said to be mulling launching another, similar program - but with blogger ambassadors. Fashion Toast's Rumi Neely and Sea of Shoes's Jane Aldridge (who Chanel dressed for the Crillon Ball) are both said to have been contacted, but word is that the program is down the line a ways, as the luxury brand - which doesn't yet have an official Twitter - is wary of social media.

And speaking of brands pairing with bloggers - Rag & Bone, which had Abbey Lee Kershaw, Edita Vilkeviciute, Sasha Pivovarova, and Lily Aldridge shoot themselves for the brand's Spring 2011 ad campaign, reportedly has a second round of Spring 2011 ads forthcoming, for which bloggers like Neely and Bunny Bisous's Julia Frakes photographed themselves.

Fashion in 50 Seconds 01/13/10 Q&A With Simon Spurr, SJP For Halston

coutorture — Wed, 13 Jan 2010 09:20:39 PST

Simon Spurr discusses his special brand of tailored elegance and important lessons learned by working for Hedi, Calvin, and Ralph with Interview's Derek Blasberg.

Sarah Jessica Parker is rumored to be working with Halston.

Scary collaboration alert: Ugg and Jimmy Choo.

Vogue.com UK's best dressed men list includes Johnny Depp Jamie Hince, David Beckham, and Henry Holland.

Gilt Groupe goes V.I.P with Gilt Noir, accessible to the top .01 percent of customers who spent at least $10,00 on the site last year. Members include Gwyneth Paltrow.

Judy and Jane Aldridge designed a trench coat for Gryphon without ever meeting founder, Aimee Cho.

First images of Emma Watson's collection for U.K. brand People Tree feature wardrobe basics made with organic, fair trade cotton.

Tony Blair could help LVMH's forays into new markets such as India.

Source: Simon Spurr

Fashion in 50 Seconds 10/22/09 Alber to Tokyo, Vuitton to Mongolia

coutorture — Thu, 22 Oct 2009 07:34:58 PDT

Alber Elbaz takes his spring 2010 show on the road to Tokyo.

Agyness Deyn to the silver screen in a short film directed by Peter McGough and funded by Guerlain and Mikimoto.

Sea of Shoes blogger, Jane Aldridge, debuts second collection for Urban Outfitters.

Louis Vuitton enters Mongolia with new store and yurt-shaped VIP room.

Gilt Groupe expands with GiltMan, offering fashionable gentleman sample sale deals on rtw, accessories and sporting equipment.

New York designers gather to save the city's garment district.

Citizens of Humanity opens a pop up shop in Ron Herman.

Sea of Shoes Blogger Designs for Urban Outfitters; Holt Renfrew Salutes Bloggers in Window Displays

fashionologie — Tue, 23 Jun 2009 16:50:30 PDT

>> The number of opportunities for fashion and style bloggers have exponentially grown this year; many scored coups in April, and this month they keep adding up. Sea of Shoes' Jane Aldridge designed six pairs of shoes for Urban Outfitters under the label J. Aldridge for Urban Outfitters, with the first three pairs hitting stores July 15 and the second three in December. Refinery29 and Teen Vogue have looks at the first set, which includes black studded gladiator heels ($98), black lace-up flats ($58), and knee-high peep-toe boots ($178), and as memory recalls marks the first design collaboration between a blogger and a major retailer - save perhaps Rumi Neely of Fashion Toast's upcoming pieces for RVCA.

Holt Renfrew, too, loves bloggers »

Man Repeller's Leandra Medine Has Earned $10,000-Plus From Her Blog in the Past Two Months

fashionologie — Thu, 29 Sep 2011 11:52:30 PDT

>> Yesterday, The Sartorialist's Scott Schuman talked about how much revenue his blog was bringing in, and today, Man Repeller's Leandra Medine is doing the same.

Medine, who has trademarked "Man Repeller" and has a trademark pending on "Arm Party," says that she has earned over $10,000 in the past two months, since she joined the affiliate program Linkshare.

“My strategy was always take every day as it comes and do as much as you can," she explains. "I really never had any sort of strategy the way Jane Aldridge really doesn’t oversaturate herself and keeps exclusive and high end. I figured, I’m just going to take it as it comes, because Internet turnover is so quick. If it’s hot right now, it could very well mean that it sucks tomorrow."

Furthermore, she adds: “When I’m working with other brands, my first question is, ‘What am I doing for you?’ and ‘Do you want me to blog about it?’ Because, if it’s attached to the blog, I’ll charge two to three times the amount. It’s all about setting benchmarks: I did one gig in May where I styled mannequins and made $5,000. I decided that I’m no longer going to do styling gigs for $500 or $1,000 if I can hold onto my guns and get more. For Fashion’s Night Out, I had it in my head that I didn’t want to leave the night if I don’t have five figures in my pocket. I feel, I’m at the height of my popularity; I’ll probably never be so famous. So, I turned down 14 gigs, but instead did four gigs, and I surpassed what I wanted to.”