LOVE Goes for "The Young and the Reckless," Two Covers with Second Issue

fashionologie — Fri, 14 Aug 2009 11:56:45 PDT

>> Turns out the preview that hit the web early this month featuring a David Sims shot of Alex Hartley, a bass player from Birmingham, England, who Katie Grand "found on the Internet," is one of LOVE's two covers for its second issue, after all. The second cover comes courtesy of Mert Alas and Marcus Piggott, who did cover honors for LOVE the first time around, and features Coco Sumner, burgeoning it-girl and daughter of Sting.

Both cover stars are 18; in fact, most of the issue, which hits newsstands Aug. 24, is full of emerging celebrities and unknowns who are mostly under 21 - Allegra Beck Versace, Miley Cyrus, Kristen Stewart, and Taylor Momsen among them. “The whole issue’s full of these kids, really, who are at that turning point of life when you’ve got no responsibilities, you’re quite free and everything’s exciting,” Grand told WWD.

Grand added "more words" to the issue, bringing on Isaac Lock as deputy editor because: “I always think visually, so it was really important that the words team was strengthened." As for how the magazine's holding up on the business end, there are 106 ad pages from advertisers like Louis Vuitton, Prada, and Chanel in the 296-page magazine. The magazine had 116 ad pages for its debut issue, but Grand said the issue had “exceeded the targets set” for advertising.

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