Alexander Wang, Gareth Pugh, and More Are Scooping Up Chance to Show at MAC and Milk's Free New York Fashion Week Venue July 31, 2009 11:31 am >> Soon after Maybelline announced it would be be taking over from five-year Bryant Park cosmetics sponsor MAC, MAC — presumedly, as New York Times' Eric Wilson put it, tired of having to share "a rather circuslike stage with other sponsors who were competing for attention, sometimes including makers of doughnuts, cameras, toilets and Big Macs" — announced that it would be producing the tentatively-titled MAC and Milk Fashion Week with Milk Studios at the same time as the traditional New York Fashion Week.The event can be seen as either a complement or a competitor to Mercedes-Benz Fashion Week, but on the record, anyway, there seem to be no hard feelings.
Is Los Angeles Fashion Week a Dying Breed? August 20, 2008 11:47 am >> In the past few years, our attention has been on New York Fashion Week and where it will move after the Bryant Park lease runs out in 2010, but new revelations about the future of Los Angeles Fashion Week bring it temporarily to the forefront.
Sources told Los Angeles magazine that the five-year LA Fashion Week partnership between IMG, who also runs NY Fashion Week, and Smashbox Studios in Culver City, where LA Fashion Week is held, will end after the Spring 2009 presentations in October. When asked for comment, an IMG spokesperson merely said: "The focus of IMG and Smashbox continues to be the October shows and we won’t comment further on what is currently only rumor and speculation."
If IMG does pull out, ownership of LA Fashion Week would be up for grabs — Smashbox Studio owners Dean and Davis Factor could go it alone or look for a new partnership. Several options have been suggested, not in the least of which involves moving the shows to Hollywood. But as Racked LA puts it, "The truth is the application of the NY Fashion Week structure on LA has never quite worked.
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