fashionologie

Hervé Léger Pre-Fall 2012

Christina Perez — Tue, 27 Dec 2011 15:53:59 PST

>> The shiny warrior princesses Max Azria offered up for Spring have found a slightly softer side in Pre-Fall 2012. Sure, they're still marching about in gladiator shoes, leather harnesses, and bandage dresses, but this time around the shoes are high-heeled, the harnesses are whip-thin, and the dresses are vivid in jewel tones, stripes, and sunset ombres. Though silhouettes remain just as body-con as ever, there are also a few surprises to be had: flippy skirts that flare at the hip, smooth-shouldered jackets, and a skintight dress with an airy, drapey train.

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Tamara Mellon Exits Halston, Which May Be Pillaging BCBG Max Azria for New Blood

fashionologie — Tue, 19 Jul 2011 08:54:14 PDT

>> With Sarah Jessica Parker, Harvey Weinstein, Marios Schwab, and now board member Tamara Mellon no longer involved with Halston, and rumors of clashes between the remaining board members, brand owners Hilco Consumer Capital are looking for a strong figure to help rebuild the brand, which is now focusing solely on the contemporary Halston Heritage line.

Max Azria put in a bid for Halston when a sale or additional investment was being considered by Hilco, and although neither panned out, the dealings may have provided the leader Halston is looking for: Ben Malka, who has been president of BCBG Max Azria Group since 2001, is said to be close to joining the brand to head up the Heritage business - and he may be bringing Marie Mazelis, creative director of Herve Leger and Max Azria, with him. Mazelis has confirmed that she plans to leave BCBG Max Azria Group, but would not comment on her next move: “I haven’t made a final decision yet.” Malka, for his part, denied that he was joining Halston on Friday.

Herve Leger by Max Azria 2011 Runway Video

fashionologie — Tue, 15 Feb 2011 13:16:50 PST

And check out Herve Leger by Max Azria runway photos here!

Herve Leger by Max Azria Fall 2011

fashionologie — Tue, 15 Feb 2011 13:15:22 PST

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Models in Their Natural Habitat Part Three: Backstage at Marc by Marc Jacobs, Rodarte, Michael Kors, and More

fashionologie — Fri, 17 Sep 2010 10:45:03 PDT

>> We caught models snarling backstage at Marc Jacobs and having a moment with Prabal Gurung, now it's on to Herve Leger, Marc by Marc Jacobs, Narciso Rodriguez, Vera Wang, Rodarte, and Michael Kors, where we caught Karmen Pedaru giving her best pout at little Marc and an up-close look at those Rodarte shoes.

Photos: Greg Kessler

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Spring 2011 New York Fashion Week: Herve Leger

fashionologie — Tue, 14 Sep 2010 17:17:30 PDT

2011 Spring New York Fashion Week: Herve Leger

fashionologie — Tue, 14 Sep 2010 14:54:22 PDT

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Fashion in 50 Seconds 06/04/10 Anna Wintour Supports Erdem, Elle Names Vice President

coutorture — Fri, 04 Jun 2010 08:50:05 PDT

Anna Wintour supported Erdem Moralioglu by wearing a design from his spring collection to the Fresh Air Fund spring gala in New York.

Peter Dundas finds success at Pucci without the psychedelic pop prints.

Robin Domeniconi, a former Microsoft VP, has been named senior vice president and chief brand officer of Elle magazine.

Hervé Léger is working with Avon to release two fragrances in the fall-Hervé Léger Femme and Hervé Léger Homme.

Source: Getty

New York Fashion Week: Herve Leger Fall 2010

coutorture — Sun, 14 Feb 2010 14:35:08 PST

New York 02/12/10 Getty

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Runway Report: Hervé Léger by Max Azria Spring 2010

coutorture — Sun, 13 Sep 2009 17:44:46 PDT

Staying true to the philosophy that is Hervé Léger, Max and Lubov Azria showed a collection of short bandage dresses for spring 2010.

As ever the Azrias worked to freshly embellish and push forward the Léger silhouette - last season it was all about the padded shoulder (worn today by front row guest Mischa Barton) - and this season the classic 80s micro was updated by tie-dyeing, crocheting, beading, and braiding the ubiquitous strips of second-skin fabric.

The focus on handcraftmanship was evident in the details. According to Lubov Azria backstage, "It was important for us to dip dye each strip of denim fabric and to hand-sew all of the metallic embroidery."

Standout pieces from the collection include a black knotted tank dress layered over a knit slip, a linen cord corset top, cork-heeled platform shoes, and - in a flirty departure from the tough bandage look - a flared chiffon skirt embroidered with ribbon.