fashionologie

Watch the Marni For H&M Video Directed by Sofia Coppola - Plus, Behind the Scenes

Christina Perez — Fri, 03 Feb 2012 09:31:29 PST

>> Sofia Coppola's highly anticipated Marni for H&M video has finally arrived. Starring Imogen Poots and set to Bryan Ferry's "Avalon," the film is filled with exactly the kinds of dreamy shots and lingering stares one would expect. "I wanted to do something artful that would represent Marni," Coppola explains. And so, Poots and a host of well-dressed friends drive through the palm-tree-filled countryside, lounge in the sun, and just generally enjoy the sweet life in Marrakesh. Watch the full version of the video here, then see below for a behind-the-scenes look at the shoot.

Here's a First Look at the Marni For H&M Ad Campaign

Christina Perez — Fri, 27 Jan 2012 09:44:59 PST

>> Is Imogen Poots the face of Marni For H&M? This ad - which recently surfaced on The Fashion Spot - features what appears to be the British actress lounging in a leopard print-filled room, wearing a super-shiny paisley ensemble. A QR code in the bottom left corner directs viewers to the campaign video, which - as WWD confirmed last month - was shot by Sofia Coppola. While it is yet to be confirmed that the star of Coppola's video is the star of this ad campaign, we do know one thing: Coppola filmed the video last October in Marrakesh - and judging by the Moroccan-style tile work in the background of this image, it looks like this photo may have been shot there as well.

The H&M For Marni collection hits stores March 8.

The H&M Summer 2012 Lookbook is Here

Christina Perez — Fri, 20 Jan 2012 08:18:27 PST

>> In H&M's Summer 2012 collection - modeled by Frida Gustavsson - '50s sporty gets a hint of modern pinup appeal. There's even a nice dose of colorblock and a pretty pink peplum thrown in for good measure. But our favorite pieces? The high-shine track jackets that just scream Greased Lightning-cool. Click through to see the entire lookbook, photographed by Andreas Sjödin, here.

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The Full Second Versace For H&M Cruise Collection

fashionologie — Wed, 14 Dec 2011 07:04:14 PST

>> After getting a preview last month, a first look at the full set of the second Versace for H&M collaboration - for Cruise 2012 - is out. Unlike the first collection, this set - which launches Jan. 19 - will only be available to buy online on www.hm.com in Sweden, the United Kingdom, Germany, Denmark, the Netherlands, and Norway - unfortunately not in the US.

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Preview the Upcoming Marni and H&M Collaboration

fashionologie — Tue, 29 Nov 2011 07:14:18 PST

>> H&M already has its next designer collaboration lined up: Marni. The collection, which encompasses womenswear, menswear, jewelry, shoes, bags, and scarves, hits 260 H&M stores worldwide and online on March 8, 2012.

Look forward to tribal prints mixed with colorful Bauhaus graphics: "I wanted to create a true Marni wardrobe by revisiting all our favorite pieces in signature fabrics and prints," explains Consuelo Castiglioni. "As always, I love juxtaposing prints and colors, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements."

According to the collection's press release: "For women, the colors are vivid and the prints are bold, be they African inspired or simpler color blocks. The silhouettes are all Marni staples, with full pleated skirts, dresses, cropped trousers and jacquard knit, and fabrics range from silk to crisp cotton poplin. For men, the colors and fabrics are softened for a relaxed take on menswear staples that is truly Marni. The use of print is subtle, often as a lining or as a contrast detail for shirts, the silhouette a modern and relaxed take on masculine classics."
A further peek at the collection in the video below.

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A Preview of the Second Versace For H&M Collection - For Pre-Spring 2012

fashionologie — Wed, 23 Nov 2011 09:26:45 PST

>> On the heels of the throwback shimmery, animal-printed Holiday 2011 collection, Versace for H&M is back for another round. Donatella Versace also developed a Pre-Spring 2012 collection for H&M - complete with fruit prints - that will be available exclusively in countries with H&M online sales (currently only Sweden, the United Kingdom, Germany, Denmark, the Netherlands, and Norway) from Jan. 19. As for US citizens - since H&M isn't launching an online shop in the US until Fall 2012 - the best source for nabbing the collection will likely be eBay.

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H&M Spring 2012

Christina Perez — Thu, 10 Nov 2011 10:57:53 PST

>> The Spring 2012 H&M lookbook has arrived - and its full of all the on-trend pieces you'll be wanting come next season: collarless blazers, asymmetric blouses, and skirts and dresses in punched-up hues. Accessories, too, look fresh - especially a pair of two-tone flatform slip-ons. See the collection here, as modeled by Kinga Rajzak.

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Versace and H&M Go Big For Collaboration Runway Extravaganza

fashionologie — Wed, 09 Nov 2011 08:45:22 PST

>> In honor of their upcoming Versace For H&M collaboration - in stores and online Nov. 17 - the two brands pulled together three events in one last night at New York's Pier 57. Through a gilded hall of mirrors, designers (Anna Sui, Joseph Altuzarra, Christopher Kane), supermodels (Linda Evangelista, Helena Christensen), and other such notables (Uma Thurman, Chloe Moretz, Nicki Minaj, Prince) were swept into a dark room framing a serpentine catwalk, on which Versace favorites like Abbey Lee Kershaw, Natasha Poly, Lindsey Wixson, and Daphne Groeneveld wore black leather headscarves, heavy kohl, and stomped to speaker-pumping music.

Cue the next: After her runway bow, Donatella Versace gestured guests to follow her into a green-lit, disco ball-hung room covered in oversized palm tree wallpaper. Minaj took the mic - dressed in Versace for H&M, of course - and inspired Alexander Wang to sing along in the audience to every song. Much to Donatella's pleasure - and Natasha Poly's, who sat on the shoulders of a friend so she could videotape the set on her phone - Prince was up next on stage. Versace fist-pumped when Prince gave her a shout-out, clapped above her head . . . and that was before his encore of "Purple Rain."

Finally, the last of the three-prong event: crowds that had been lining up before Prince even took the stage were unleashed into the shopping area. As Style.com notes, "Many of the women in the crowd made beelines for the collection's men's clothes."

A video of the show, below.

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Watch the Eccentric Versace For H&M TV Commercial

fashionologie — Wed, 09 Nov 2011 08:11:47 PST

>> A blond Lindsey Wixson and Daphne Groeneveld star in the surrealist, minute-long Versace for H&M TV commercial, directed by Jonas Akerlund. Daphne clones are pumped out on a conveyor belt in one scene; in another, Donatella Versace pulls on ropes attached to the two models like marionettes; and in still another, Versace picks up Groeneveld by thumb and forefinger as she runs up a staircase. The spot ends with Donatella turning around and pronouncing, "My house, my rules, my pleasure." Watch it here, now.

Get a Peek at H&M's Holiday Campaign, Featuring Models and Their Families

fashionologie — Tue, 01 Nov 2011 14:03:37 PDT

>> Last year, H&M shot models Liya Kebede, Stella Tennant, Kasia Struss, Mariacarla Boscono, Du Juan, and Fei Fei Sun with their family members and friends for its holiday campaign. It looks like the retailer is going for the same concept again this holiday season: see Georgia May Jagger and her mom, Jerry Hall; Kristen McMenamy and her sons; and Karen Elson and her fraternal twin sister, Kate Elson, in a preview of this year's set, shot by Inez van Lamsweerde and Vinoodh Matadin.

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