>> Gucci, Louis Vuitton, and Dolce & Gabbana Campaigns Under Way —Last week, Gucci wrapped its Spring 2010 ad campaign shoot in Miami, with Emmanuelle Alt styling once again, and this week, it sounds like Louis Vuitton and Dolce & Gabbana are taking care of business. Mary Alice Stephenson Tweets that Vuitton is shooting today in New York — Lara Stone has reportedly replaced Madonna for the brand, with Steven Meisel on photo duty — while Stefano Gabbana and Domenico Dolce left for New York earlier today for their ad campaign shoot — funnily enough, Madonna is said to be on Dolce & Gabbana menswear duty this upcoming season. [@LiveFashionWeek, @maryalicestyle, @stefanogabbana]
Gucci
Ridley Scott's Gucci Movie May Star Angelina Jolie
>> Chanel has enjoyed a rash of Coco-centered films this year, and now it's Gucci's turn: a Gucci family-centered Ridley Scott vehicle, which has been in the works for years now, sounds like it may finally be moving forward — with Angelina Jolie in a leading role.
Scott and Jolie are currently in discussion, with the role of Patrizia Reggiano, who was sentenced to 29 years in jail for plotting the murder of her ex-husband Maurizio Gucci, on the table. A 2010 start date is being eyed for the film, reports Variety, but the script (which follows Gucci family through its heydey of the '70s and '80s, the subsequent power struggles, and the emergence of Maurizio, grandson of founder Guccio Gucci, to power — he put Tom Ford in place — before he was gunned down in front of his Milan apartment in 1995) is still in development. A Maurizio has yet to be cast — though Leonardo DiCaprio has been approached for the role.
>> Daphne Guinness Likens Topshop to Gucci —Style.com has an interview with Daphne Guinness coming out on Friday. Among the tidbits: "People think I'm Miss Couture but I know how to do it. I kid you not, I once did a shoot with just rubbish bags." On Topshop: "It's so great. I buy stuff there that you'd find in Gucci." And on her iconic black and white-streaked hair: "There's no way I can get rid of it unless I shave my head and dye it black." [Meenal Mistry Twitter, Meenal Mistry Twitter, Meenal Mistry Twitter]
New York Fashion Week Tidbits: Zac Posen Downsizes Venue; Karl Lagerfeld to Make an Appearance?
>> New York Fashion Week is just about two weeks away, and the tidbits are flowing freely — a compilation of those so far:

Venue Changes
- Zac Posen, who usually shows at the largest Bryant Park venue in Fashion Week's last evening slot, has switched to a 9 am slot at the much smaller Altman Building [Fashionista]
- Organic, but not vegetarian: John Patrick is showing his eco-friendly Organic line in an upstairs speakeasy at iconic New York steakhouse Keens [FWD]
Good on Tomas Maier: Bottega Veneta Is Currently PPR's Only Brand Seeing a Rise in Sales
>> Just a few days after LVMH reported a decline, causing all marketing to be cut save for its top-performing brands, PPR reported a 76 percent decline in first-half profits. Tomas Maier can breathe a sigh of relief: the company's only area of growth was Bottega Veneta, on which PPR has been focusing, which saw an 8.6 percent rise in sales in the second quarter.
At flagship brand Gucci, which accounts for the bulk of Gucci Group's profits, Frida Giannini was credited by PPR chairman Francois-Henri Pinault for bolstering PPR as a whole with sustained demand for her bags in China.
Gucci Girls Get the Emmanuelle Alt Treatment for Fall 2009 Campaign
>> It turns out the image of Anja Rubik curling around a handbag against a black background was for Gucci's Pre-Fall 2009 collection; the first couple of images from the actual Fall 2009 campaign, photographed by Inez van Lamsweerde and Vinoodh Matadin back in April, are here. So far, Natasha Poly, Anja Rubik, Raquel Zimmermann, and Myf Shepherd are all pictured — as styled by Emmanuelle Alt — but Jacquetta Wheeler, Freja Beha Erichsen, Abbey Lee Kershaw, Dree Hemingway, and Jamie Bochert have also been mentioned as part of the campaign.
>> INSIDER WIRE —Don't expect Gucci or Versace to go for a major resort runway production, a la Chanel. Frida Giannini admits: "Although I have shown the Cruise collection on the runway on a couple of special occasions in the past, I feel that these pre-collections for both men and women, which are ultimately more commercially driven, are more appropriately presented to buyers and press in the showroom." And Donatella Versace agrees: "[Resort is] a commercial collection and having a full blown runway show can be confusing as it ruins the ‘commercialized’ moment." But Donatella is considering switching her runway shows up: “I’ve been thinking about doing a virtual runway show for over a year — we need to find a new formula.” [NYTimes]
>> ON THE CAMPAIGN TRAIL —The first of many Fall 2009 Gucci ads has dropped, this one featuring Anja Rubik. Inez van Lamsweerde and Vinoodh Matadin still did the photographing honors, but the look is a hard-edged change from the pastoral, verdant ads of seasons past. Expected in upcoming images: perennial Gucci faces like Jacquetta Wheeler, Raquel Zimmermann, Freja Beha Erichsen, Natasha Poly, and Abbey Lee Kershaw, with a few surprises — Myf Shepherd, Dree Hemingway, and Jamie Bochert. [TFS, TFS, TFS]

Frida Giannini Heads to Asia After Debuting Gucci Cruise 2010
>> Frida Giannini is known for adding as many bells and whistles on the Gucci runway as possible, but for Cruise 2010, she kept it sleek — all black, navy, and white with body-conscious silhouettes. Perennial Gucci girl Abbey Lee Kershaw was one the lookbook girls — she debuts a new fringed haircut.
Meanwhile, Frida departed for a tour of Asia today, stopping in Tokyo to pick up the award for International Designer of the Year from the Fashion Editor's Club of Japan on June 1, then heading to Beijing to visit the Radiant Children's Eye Hospital, of which Gucci is a donor, and finishing off in Shanghai, where she'll celebrate the opening of Gucci's new flagship.
>> THE MODELIZER —Talk in the last week has centered on which model might be poised to give Raquel Zimmermann a run for a place on top of the heap — Lara Stone or Natasha Poly — but her Fall 2009 campaign run is shaping up well so far — she's shot Gucci and Jean Paul Gaultier, both with Inez van Lamsweerde and Vinoodh Matadin, Giorgio Armani with Mert Alas and Marcus Piggott, and Hermes with Eric Valli — all supposedly before she bleached her hair. Speaking of the new hair, the first editorial with it on display appears in the July 2009 issue of Vogue Nippon, captured by Mert and Marcus (above). [WeLoveModels, TFS]




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