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Bubblegum Hues and Rah Rah Skirts at Swaim and Christina Hutson's Fall 2010 Generra
Bubblegum Hues and Rah Rah Skirts at Swaim and Christina Hutson's Fall 2010 Generra February 13, 2010 1:18 pm There was little of their editorially-loved Obedient Sons and Daughters in Swaim and Christina Hutson's fall 2010 collection for Generra.
New York Fashion Week: Generra Fall 2010
Generra Fall 2010 February 13, 2010 10:38 am New York 02/13/10 Getty View Slideshow ›
Fashion in 50 Seconds 12/16/09 Mulleavy Sisters Style Paper Magazine Editorial, Prabal Gurung Goes to Bryant Park
Fashion in 50 Seconds 12/16/09 Mulleavy Sisters Style Paper Magazine Editorial, Prabal Gurung Goes to Bryant Park December 16, 2009 6:23 am Kate and Laura Mulleavy style their Rodarte for Target collection in a Paper magazine editorial photographed by Autumn de Wilde.
September 12, 2009 7:34 am >> Designer Updates: No Spring 2010 Generra Womenswear for Swaim Hutson, Libertine Splits —Recently-named Generra creative director Swaim Hutson only worked on the brand's menswear for Spring 2010 (left); his womenswear comes next February for Fall 2010.
New York Fashion Week: Generra Spring 2010
Generra Spring 2010 September 12, 2009 12:32 am New York 09/11/09.
Designer Appointments: Swaim Hutson To Generra, Peter Som May Be Heading to Tommy Hilfiger
Swaim Hutson To Generra, Peter Som May Be Heading to Tommy Hilfiger September 3, 2009 3:50 pm >> Tommy Hilfiger, who has been searching for a creative director as far back as 2007, may have his eye on Peter Som.  Although neither Som nor Hilfiger would comment, WWD cites sources saying that they have been in discussions about Som joining Hilfiger as a creative consultant — a position which could ultimately lead to a wider role, perhaps as that creative director Tommy was looking for.  Fashion Week Daily reports that insiders expect an announcement of the partnership after the end of New York Fashion Week on Sept.
Generra Spring/Summer 2009 Presentation
Generra Spring/Summer 2009 Presentation September 5, 2008 11:44 am Generra Spring/Summer 2009 Presentation Photos by Bryan Bedder.
June 23, 2010 2:52 pm >> New Creative Director Named for McQ —Just days after new Alexander McQueen creative director debuted her first collection for the brand — menswear in Milan — to a generally encouraging response, a new creative director has been named for McQueen's diffusion brand, McQ.