fashionologie

Arizona Muse, Freja Beha Erichsen Shoot What Appears to Be the Spring 2012 Chloe Campaign (Updated)

fashionologie — Mon, 21 Nov 2011 11:46:36 PST

>> Over the weekend, rumored girlfriends Freja Beha Erichsen and Arizona Muse were snapped doing a photo shoot outside the Chateau Marmont in Los Angeles, wearing head-to-toe Chloe. Muse was sporting her newly chopped shag - "The thing that kind of started me was that bob - and I felt like it was time for a change," she told Into the Gloss of the new haircut - in what appears to be the upcoming Spring 2012 campaign shoot.

UPDATE:Chloe has confirmed that Erichsen and Muse are indeed the faces of the Chloe Spring 2012 ads. [@Chloe_fashion]

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Freja Beha Erichsen to Be Replaced For Spring 2012 Chanel Campaign

fashionologie — Wed, 26 Oct 2011 08:22:23 PDT

>> After five consecutive Chanel campaigns - ending with the Fall 2011 set styled by Carine Roitfeld - it sounds like Freja Beha Erichsen's reign has come to an end. Roitfeld and Karl Lagerfeld reteamed over the weekend at the Hôtel du Cap-Eden-Roc in Antibes, France, where Lagerfeld shot Saskia de Brauw and Joan Smalls for the Spring 2012 Chanel ads, which are “all about athletics and the sea. . . . It’s very modern sportif and in black and white,” according to the designer. He is now headed to Rome to shoot Fendi's Spring 2012 campaign with Arizona Muse, who will pose on the city's streets at dawn and dusk. She replaces Anja Rubik, who has been the face of Fendi for the past four seasons. [WWD]

See Rumored Girlfriends Freja Beha Erichsen and Arizona Muse Together in New Editorial

fashionologie — Mon, 01 Aug 2011 11:37:14 PDT

>> Arizona Muse and Freja Beha Erichsen inspired rumors of a romantic relationship during the couture shows last month, and over the past few months, they have been captured embracing by Terry Richardson and featured together in two different Karl Lagerfeld-lensed editorials. Now, they pair up again for Mario Testino and Vogue UK's September 2011 issue in a shoot inspired by the Dutch Masters which Alexandra Shulman says "earns its place among Vogue classics." Beha Erichsen also serves as the magazine's September 2011 cover girl.

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Freja Beha Erichsen Goes Feline in New Chanel Fall 2011 Ads

fashionologie — Thu, 30 Jun 2011 08:46:18 PDT

>> The tour de dress-up continues for Freja Beha Erichsen in a couple of newly-released Chanel Fall 2011 ads. The first leaked set of images showed Beha Erichsen in a Chanel eyemask or a lace veil and panties, but now the campaign goes more playful - Freja as cat, with Chanel's signature camellias as her ears - definitely the mark of campaign stylist Carine Roitfeld on the brand.

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A Preview of the Carine Roitfeld-Styled Fall 2011 Chanel Ad Campaign

fashionologie — Mon, 30 May 2011 06:39:55 PDT

>> The Fall 2011 Chanel ad campaign has the same photographer as always - Karl Lagerfeld - and Freja Beha Erichsen back for her fifth consecutive campaign, but thanks to new campaign stylist Carine Roitfeld, the set of images - previewed at the Cannes Film Festival and shot at a photobooth in Paris - has a decidedly edgier feel than seasons past.

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Karl Lagerfeld Premieres Series of Magnum Ice Cream Commercials Starring Rachel Bilson and Baptiste Giabiconi

fashionologie — Fri, 22 Apr 2011 13:47:38 PDT

>> Last night, Karl Lagerfeld hit New York to debut a series of commercials he directed to promote the European ice cream brand Magnum in the United States. The three minute-long spots feature Rachel Bilson - portraying a fashion model, an art student, and a ballet dancer - as well as Baptiste Giabiconi, but Lagerfeld himself makes no appearances.

A waiter carrying a Diet Coke-filled stemmed glass on a tray followed Lagerfeld around the premiere party last night, as did his bodyguard Sebastien Jondeau. So why did Lagerfeld team up with Magnum, even though he admits he doesn't eat sugar? “I like advertising. I love my job in fashion. I love my job as a photographer, but making films was something I hadn’t done. If I was isolated in one job, I would get bored." Besides, he adds: “I would eat ice cream if I could. I made advertisements for Dom Perignon Champagne, and I don’t drink alcohol. After all, I’m a dress designer and I don’t wear dresses."

Bilson, meanwhile, estimated that probably had around 25 Magnum bars during the course of filming, which was done over three days in Paris on a soundstage and at the Folies Bergere. Lagerfeld said that he was given creative freedom, with the advice that the films' content should be “nothing very sexual,” and the budget for a crew of at least 80 people.

When asked whether there was anything he would not lend his name to, Lagerfeld replied: “I hate the idea of the politically correct, because it is very demode, but I would not make advertisements for something related to meat. Meat, no; fur, yes. I don’t think I would do advertising for condoms, even if it has the same name here [Magnum].”

As for the rumor circulating that he is working on a fragrance called "Paper Passion," intending it to smell like books, Lagerfeld said it's not happening. And his next film to debut is a 30-minute movie, "The Tale of a Fairy," starring Freja Beha Erichsen, Anna Mouglalis, Amanda Harlech, and Kristen McMenamy, and to be shown during the Chanel Cruise 2012 presentation in Cap d'Antibes.

Carine Roitfeld Styles Fall 2011 Chanel Ads; Plus, a Few More Campaign Tidbits

fashionologie — Tue, 05 Apr 2011 12:11:23 PDT

>> Carine Roitfeld isn't totally letting go of her French roots, despite teaming up with Barneys stateside for a multifaceted Fall 2010 initiative; she also styled Chanel's Fall 2011 campaign, which Karl Lagerfeld just shot in Paris. Featured is perennial Chanel face Freja Beha Erichsen - Fall 2011 marks her fifth consecutive campaign for the house but her first solo. “The mix with Freja was genius,” Lagerfeld promises.

Lagerfeld is also repeating a face at Fendi- he's shooting Anja Rubik for her fourth straight campaign next week (“I like to work with the same girls and boys all the time,” he quips.). As is Michael Kors, who tapped Karmen Pedaru for the second time in a row, posting a picture from the Fall 2011 campaign shoot yesterday on his official Facebook. Over at Yves Saint Laurent, meanwhile, the supporting team is the same - Inez van Lamsweerde and Vinoodh Matadin behind the lens and Joe McKenna styling - but Raquel Zimmerman is reportedly the Fall 2011 subject, replacing Spring 2011's Arizona Muse.

But back to Lagerfeld: in preparation of the upcoming Chanel Cruise 2012 fashion show in Antibes on May 9, he's gathering Erichsen, Lady Amanda Harlech, Anna Mouglalis, and Kristen McMenamy to star in his annual Chanel Cruise short film. This one, he's shooting in Monaco and the South of France.

The Latest Spring 2011 Ads - Joan Smalls and Malgosia Bela for Stella McCartney, Erin Wasson for Elie Saab, Plus More

fashionologie — Fri, 21 Jan 2011 14:56:54 PST

>> Stella McCartney is known for her quirky, even cartoony campaigns, and this time, she enlisted Mert Alas and Marcus Piggott to shoot Joan Smalls and Malgosia Bela for Spring 2011. The ads show Bela wearing nothing but a collage of blown-up images of McCartney's Spring fruit print or Smalls wearing a swimsuit-shaped collage of pastel-colored suit lapels. “I wanted to play with the purity and realism of the citrus print from summer 2011….exaggerating the scale and playing with the female form in its purest form, as nature intended,” McCartney told WWD. A look at that, plus Erin Wasson's minimalist turn for Elie Saab, Patricia van der Vliet's maximalist turn for Sonia Rykiel, and Raquel Zimmermann and Freja Beha Erichsen for H&M, all in the gallery.

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Gisele Bundchen for Isabel Marant, A Nude Freja Beha Erichsen for Chanel, Plus More of the Latest Spring 2011 Ad Campaign Images

fashionologie — Mon, 17 Jan 2011 11:55:15 PST

>> Gisele Bundchen has turned up in another Spring 2011 campaign to pair with her only-girl Balenciaga: Isabel Marant. A first peek at that, plus new images of Bundchen for Balenciaga, a Chanel ad of Stella Tennant spraying a nude Freja Beha Erichsen with a hose - and more - in the gallery (NSFW).

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The Full Set of Two Colorful Spring 2011 Campaigns - Jil Sander and Louis Vuitton

fashionologie — Wed, 12 Jan 2011 10:42:37 PST

>> Two colorful campaigns for two colorful collections - but the approach for each is markedly different. The full Spring 2011 ad sets are out for both Jil Sander and Louis Vuitton; while Willy Vanderperre shot a pink-haired Daria Strokous against a washed-out white background, part of her face obscured in many of the images while the clothes take on a watercolored feel, Steven Meisel captured Kristen McMenamy, Raquel Zimmermann, and Freja Beha Erichsen in an environment of opulent excess.

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