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You Have a Perfume to Thank for the Return of Rochas
You Have a Perfume to Thank for the Return of Rochas March 19, 2009 3:10 pm >> It was a surprise when Rochas reopened ready-to-wear for Fall 2009, just two years after unceremoniously closing down its fashion brand, leaving only a line of fragrances.  But it turns out those fragrances, moneymakers though they are, are part of the reason the clothes are back — without the fashion, a brand runs the risk of losing relevance.  "Fragrances have only a certain shelf life," says Robert Burke, an investment consultant and former Bergdorf Goodman executive, told The Wall Street Journal.
New Rochas Will Be Nothing Like Theyskens's Rochas
New Rochas Will Be Nothing Like Theyskens's Rochas November 4, 2008 5:27 pm >> Olivier Theyskens left a shuttered Rochas with a closet full of delicate gowns in 2006, but now that the house is being resurrected under newly-appointed creative director Marco Zanini, expect anything but more of those gowns.According to Franco Pene, president of Gibo, the brand's new licensee, the brand will be much more straightforward than in the past: "We’re not looking to generate editorial hype, because we’re thinking of a sensibly priced luxury brand that caters to the everyday needs of women.  In other words, real clothes that are useful and beautiful.
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