fashionologie

Heidi Mount Makes Like a Pink Gorilla for Dolce & Gabbana's Fall 2009 Ad Campaign

fashionologie — Mon, 22 Jun 2009 13:51:35 PDT

>> Domenico Dolce and Stefano Gabbana have been quick with the Internet recently: They just launched e-commerce and uploaded both Fall 2009 Dolce & Gabbana and D&G campaigns over the weekend. The former, shot by Steven Klein, features Mariacarla Boscono, Edita Vilkeviciute, and Heidi Mount - who in one shot takes a simian pose - at a casino, and the latter, shot by Mario Testino, features a younger group: Katie Fogarty, Sara Blomqvist, Stephanie Rad, Hanna Rundolf, and Ragnhild Jevne.

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Christian Dior Decides to Do Without Traditional Ad Campaign for Fall 2009

fashionologie — Tue, 11 Aug 2009 16:17:47 PDT

>> For those holding out for Christian Dior's Fall 2009 campaign - since most other major brands have revealed their seasonal ads at this point - you're setting yourself up for a big disappointment. The brand - which posted a loss in profits last week - decided to forego a traditional ad campaign this season because Dior CEO Sidney Toledano found the formula "wanting," according to WWD.

Instead, the advertising budget - an undisclosed number - was poured into a new set of the Lady Dior handbag campaign featuring Marion Cotillard. The original set, photographed by Peter Lindbergh, started running last November and a new set with Cotillard as "Lady Red," snapped by Annie Leibovitz, has been appearing in magazines starting since the August issues (above). A sequel to Cotillard's short film for the brand, which hit the Internet in May, is planned for December.

Toledano seemed satisfied in May with the brand's move toward using more star power and away from seasonal campaigns that typically feature models: “Now we have to give more meaning. People are looking for iconic products and they want to see a product representing the values of a company.”

Jil Sander Sticks to the Same for Fall 2009 Ad Campaign

fashionologie — Tue, 21 Jul 2009 14:26:38 PDT

>> Raf Simons is sticking to the same team as Spring 2009 for his Fall 2009 Jil Sander campaign - stylist Olivier Rizzo, photographer Willy Vanderperre, model Natasha Poly - and the images, shot May 1 in Paris, are very similar to Spring 2009 - Natasha Poly standing in profile, but instead of a high contrast white background, she's bathed in black. Another thing that's similar in these two ads - Natasha Poly's face doesn't seem to change.

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Stella McCartney Finds a Place for Bambi and Friends in Her Fall 2009 Ad Campaign

fashionologie — Mon, 20 Jul 2009 15:22:39 PDT

>> Stella McCartney has never been secretive about her love for animals, but in her Fall 2009 campaign, she's making the message pretty clear: Sigrid Agren, who was photographed by Ryan McGinley (putting in his second season for the label) in the woods of Worcestershire, England, is surrounded by a live dear or fox, plus an overlay of Disney's Bambi and friends.

“I’m a huge Bambi fan, and the film reminds me of my mum,” said McCartney explained. “And we wanted to have some fun. The clothes in the campaign are looking quite fierce, and we wanted to contrast them with the innocence of Bambi.” The campaign was styled by Jane How and the art direction was done by McCartney's in-house team team and Partner and Partner in London instead of M/M Paris, who she's used in the past.

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Bally Sticks With Christy Turlington for Fall 2009 Ad Campaign

fashionologie — Wed, 24 Jun 2009 11:37:56 PDT

>> For Fall 2009, Bally stuck with the same team as Spring 2009 - Mario Sorrenti photographing Christy Turlington and Oriol Elcacho, this time styled by Lori Goldstein in a darker, more sophisticated light - because as Creative Director Brian Atwood put it, "For me Christy is simply the perfect Bally woman; graceful, intelligent, and natural; she exudes a sophisticated ease; her sensual beauty is perfectly complimented by Oriol's strong and confident presence. Both Christy and Oriol are wonderful to work with; consummate professionals who allow the process to flow so seamlessly, it is difficult to call it work." If rumors are to be believed, he'll be sharing Christy with Yves Saint Laurent this season, because Stefano Pilati thought she was the consummate YSL woman.

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fashionologie — Mon, 06 Apr 2009 16:42:53 PDT

>> ON THE CAMPAIGN TRAIL -Now seems to be the time to get into the ad game for young labels - Rodarte started up with a single ad in Fall 2008 and repeated for Spring 2009, Zac Posen recently released his own one-off ad for Spring 2009, and now Derek Lam is hopping on the idea train for Fall 2009. His first ever campaign, with Karmen Pedaru set against a beach simulated at Pier 59 in New York, symbolizes his philosophy that "this is not a moment to be scared or meek." Solve Sundbo did the photog honors Tuesday - outtake from the shoot above - and the final product, which hits August issues, is expected to be "bold and cinematic, with lush techno color." [WWD]

Gap Goes With Models, Awkward Photoshopping

fashionologie — Tue, 08 Jul 2008 14:58:17 PDT

»A Spring 2008 Gap ad features Chanel Iman, Julia Stegner, Coco Rocha, Du Juan, Vlada Roslyakova, Anja Rubik . . . and a shoddy Photoshop job [ONTD_FF]

»Is Lily Cole edging Kate Moss out at Rimmel? [The Cut]

»An unnamed male designer had a face-lift gone wrong last year [Page Six]

»Models had to practice walking on a simulated dirt runway before doing Givenchy Fall 2008 couture [Style.com]

»A first look at Heidi Mount in Bally's Fall 2008 campaign [FWD]

»Meredith Melling Burke wears a mustache! [Fashionista]

»The full Richard Chai for Target collection [FabSugar]

»Roberto Cavalli: Taking his company off the market [The Cut]

»Calvin Klein may be using Kirsten Owen, Guinevere van Seenus, and Agyness Deyn in a new CK One campaign [Fashionista]

»Full Givenchy and Loewe Resort 2009 collections [Style.com, Style.com]

Highlights from Inside the 2009 Costume Institute Gala: Gisele Dumps Galliano for Versace, Carine Roitfeld Showed

fashionologie — Tue, 05 May 2009 13:38:20 PDT

>> Despite all the drama before and after, the Costume Institute Gala itself furnished plenty of notable and quotable moments; for those who were wondering, Carine Roitfeld did attend, even though it was reported that Julia Restoin-Roitfeld would not.

Gisele Bundchen pulled out of John Galliano's table at the last minute, choosing to ride in with the Versace camp instead; it sounds like she might be returning as the label's Fall 2009 face - the New York Times reports that her custom Versace dress "was conceived while she was modeling for [Donatella’s] next ad campaign." Helena Christensen, meanwhile, joked of her Zac Posen dress, which read "Vogue," the V formed by a plunging neckline: “It’s so I can remember whose party I’m at."

And while Kate Moss was on hostess duty (and presumably her best behavior) for Anna Wintour, she still managed to be herself, pulling a big wad of gum out of her mouth when asked about being a muse: “I’m amused. I think it’s quite interesting for somebody to go outside of the box and think that a model actually has had some input into fashion. A lot of the time, the models don’t really get a say.”

But they do have a bathroom fascination »

Speculating on Fall 2009 Campaign Season

fashionologie — Tue, 24 Mar 2009 13:15:30 PDT

>> For Spring 2009 more than ever, brands stuck with campaign models who guarantee a sell - supermodels like Gisele Bundchen and Kate Moss for Versace or Claudia Schiffer for Yves Saint Laurent, Daria Werbowy for Roberto Cavalli - or the classic blonde hair-blue eye combination that Toni Garrn and Anna Maria Jagodzinska's campaign sweeps represented. Also of note for the season, Prada and Balenciaga's decisions to go with big groups of models - eight and ten, respectively.

With Fall 2009 campaign season under way, it sounds like at least a couple of brands have decided to break from that latter part of last season's formula - Wayne Sterling of The Imagist reports:

"It is too early to say and too tenuous to reveal who's holding/confirming what these days but rest assured it is the striking and the extreme that seem to be filtering into the next phase. Among the buzz I picked up by some art directors is a disenchantment with the 'multiples' ideal, that concept of an army of models rocking as many of the looks from the show as possible while waving as many possible it-bags as can be crammed into a double page. Two VERY big brands have already gone 'Only Girl.'"

The most likely candidate from that description of packing the models in seems to be Prada - so does that mean Prada is one of those already-decided brands, and Miuccia's current favorite exclusive Ymre Stiekema is going to finally get a main season campaign under her belt?

Who else is already being pinpointed? »

Donna Karan Places Toni Garrn's Head on Other Models' Bodies for Fall 2009 Ads

fashionologie — Mon, 13 Jul 2009 17:29:29 PDT

>> A number of designers are sticking very close to ideas from seasons past for the Fall 2009 round of ad campaigns - Louis Vuitton went for Madonna "Part Deux," Versace's set features the same model - Gisele Bundchen - doing the same pose she did for the house's Spring 2008 ads, and now Donna Karan, who decided last season to save money by taking her runway photography and reinterpreting it for the ads, is using the same tactic this season.

The set of Fall 2009 ads that appear on the front page of Karan's website all feature Toni Garrn, one in the look she wore down the runway. In the other two ads, it appears that Toni's head was Photoshopped onto the bodies of Anya Kazakova and Sasha Pivovarova - the stances on both bodies are identical to those in the runway photos of the collection on the website.

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