Fashion Fund 2009 Kicks Off with "Donatella Delight"

fashionologie — Wed, 18 Mar 2009 17:33:27 PDT

>> One of Valentino Garavani's favorite models, Natalia Vodianova, missed the big premiere of his documentary; she was in London for the launch of the 2009 Fashion Fringe search for emerging British design talent - the UK's version of the CFDA/Vogue Fashion Fund award - instead. In celebration of this year's honorary chairperson, Donatella Versace, who flew in from Milan for the event, guests like Claudia Schiffer, Roland Mouret, Jonathan Saunders, and Jacquetta Wheeler were served "Donatella Delight" cocktails. Net-a-Porter founder Natalie Massenet is also on the judging panel this year, as is Jimmy Choo founder Tamara Mellon, who is overseeing the introduction of Fashion Fringe's first accessories prize. The four as yet unnamed finalists will show capsule collections during Spring 2010 London Fashion Week, and the winner - who in the past has been Basso & Brooke and Erdem - receive upwards of £100,000 for a follow-up show.
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