fashionologie

Despite Aerin Lifestyle Brand Launch, Estee Lauder Will Still Pay Aerin Lauder at Least $700,000 Yearly

fashionologie — Thu, 14 Apr 2011 12:22:39 PDT

>> While Aerin Lauder is working on her upcoming "luxury lifestyle brand" Aerin - which is expected to encompass beauty and fragrance, accessories like sunglasses, and home accessories - she will remain a global ambassador and creative consultant for Estee Lauder, in a deal that will net her $700,000 annually.

The agreement runs through June 2016, with the $700,000 retainer fee increasing 4 percent at the end of each fiscal year until its expiration. Lauder is also required to put in at least 35 days of personal appearances worldwide for the Estee Lauder brand; for each day past the 35-day requirement, she will be paid $20,000 a day, with the daily stipend increasing $1,000 with each contract year.

Estee Lauder, meanwhile, has the exclusive licensee rights to "core beauty products" produced by the Aerin label - cosmetics, fragrances, toiletries, skin and hair care, and beauty accessories - while licenses like eyewear are being arranged with other companies.

Lauder described the positioning of Aerin as luxurious, but "easy" luxury: "It’s not fashion in the sense of clothing.” Instead, she says, Aerin will be targeting a luxury customer who “want things made simple.”

Merchandise is expected to begin hitting stores next Spring, with the Aerin lifestyle brand preceding the Aerin cosmetics collection.

Aerin Lauder Reportedly Launching Fashion and Lifestyle Brand Under Anna Wintour's Tutelage

fashionologie — Mon, 04 Apr 2011 13:37:34 PDT

>> Aerin Lauder, granddaughter of Estee Lauder and the SVP, creative director, and third largest shareholder in the cosmetics brand, is reportedly prepping the launch of a fashion and lifestyle brand. "Aerin wants to be the next Tory Burch," a source told Page Six.

The forthcoming collection launch, on which Anna Wintour is reportedly advising and former president and CEO of NBC Universal Jeff Zucker is consulting, is said to include accessories, housewares, china, and jewelry. Some of the latter will reportedly be based on pieces from Lauder's grandmother's private collection.

Word is Lauder has already acquired office space in the same building as Tom Ford and hired White House deputy social secretary Ebs Burnough, who left his post on Friday, telling friends his next position was in New York.

A Estee Lauder spokeswoman seems to confirm that Lauder is working on something: "Aerin Lauder is a vital part of the Estee Lauder Companies and the Estee Lauder brand. She will continue to have a senior creative role with the brand and will continue as a member of the board of directors of the company. An announcement is forthcoming about her future business plans."

See Joan Smalls's First Estee Lauder Ad

fashionologie — Thu, 17 Mar 2011 16:35:47 PDT

>> Joan Smalls joined the Estee Lauder stable - which also currently includes models Constance Jablonski, Liu Wen, Carolyn Murphy, and Hilary Rhoda - late last year. Although Smalls filmed a Lauder TV commercial right around the time of her contract's announcement back in December, her first ad just launched for the brand's Women in Beauty campaign, depicting Smalls alongside Jablonski and Wen, shot by Craig McDean. Smalls recently spoke to Vogue about suffering from scoliosis - she was diagnosed at fourteen, when it was too late for the spinal curvature to be corrected with a back brace, and is therefore left vulnerable to injury and pain. "I do my best not to think about it," she says. [Modelinia, Models.com, Models.com]

Joan Smalls Joins Estee Lauder Stable

fashionologie — Mon, 13 Dec 2010 14:09:19 PST

>> At the end of last week, Puerto Rican-born model Joan Smalls became the third new model signed by Estee Lauder this year; she joins Constance Jablonski and Liu Wen, who were welcomed by the brand in April, and long-term Lauder faces Carolyn Murphy, Hilary Rhoda, Gwyneth Paltrow, and Elizabeth Hurley.

Last Monday and Tuesday, Smalls, Jablonski, and Wen filmed a television commercial for Lauder in New York - Vogue has a couple of pictures on set. Smalls is the first black face of the brand since Liya Kebede's contract ended in 2008, and her global campaigns debut in May 2011. She told Vogue: “When I found out, I was in my hotel room in Milan during Fashion Week. I started jumping on the bed like a little girl. The hardest part was keeping it secret - even from my parents.”

Chinese Models Sweeping Recent Cosmetics Contracts; The Latest: Shu Pei Qin for Maybelline

fashionologie — Thu, 26 Aug 2010 17:07:57 PDT

>> It's a good time to be a Chinese model. Particularly when it comes to cosmetics contracts, widely considered the bread and butter of the modeling world. Shortly after Estee Lauder tapped Chinese model Liu Wen - the brand's first Asian face - earlier this year, Lauder global brand president Jane Hertzmark Hudis acknowledged: “China is our fastest-growing market. What better way to honor that than to hire a native of the country?” And Aerin Lauder, SVP and creative director, added: “We’re doing very well in Asia, and we’re No. 1 in China. So Liu Wen sends the perfect message at the perfect time.”

Now Maybelline is jumping on the idea »

Constance Jablonski and Liu Wen Sign Beauty Contracts With Estée Lauder

coutorture — Fri, 16 Apr 2010 10:51:51 PDT

Liu Wen, Constance Jablonski

Constance Jablonski and Liu Wen-who appeared together in the spring 2010 CK Calvin Klein advertising campaign (below)-have both signed Estée Lauder beauty contracts.

"Estée Lauder has always searched for global beauties that define a generation. Constance and Liu Wen are the beauties of our time. Both models have quickly captured the attention of the fashion and beauty world," said Aerin Lauder, senior vice president and creative director of Estée Lauder. Joining Elizabeth Hurley, Hilary Rhoda, Liya Kebede, and Carolyn Murphy, Jablonski and Wen are the first models from France and China, respectively, to sign on as faces of Estée Lauder.

CK Calvin Klein spring 2010 advertising campaign

When The Cure Is More Than Your Bottom Line

coutorture — Wed, 01 Oct 2008 10:13:24 PDT

Clinique Dramatically Different™ Moisturizing Lotion (Limited Edition) $35 - Nordstrom

Estée Lauder Jeweled Pink Ribbon Pin $12 - Nordstrom

Estée Lauder Evelyn Lauder Lip Color Collection $22 - Bloomingdale's

Bumble and bumble Bb. Classic Hairspray, Aerosol $19 - drugstore.com

Bobbi Brown 'Pink Ribbon' Collection $40 - Nordstrom

One of the most aggravating things about October is the glut of product tie-ins for the month's Breast Cancer Awareness campaigns that seemed bent on proving that beauty and fashion publicists are creatures who have sworn themselves to the Faustian devil of themed product round up opportunism. It isn't that we don't support the effort that goes into BCA, it is that so few companies seem genuinely dedicated to the cause beyond what public relations they can rustle up to achieve fleeting customer good will. It is hard to feel charitable when you know someone is tugging at your heartstrings to get at your wallet, or in our case, our editorial coverage. Thankfully it isn't all jaded cynicism around here. One set of brands that have truly dedicated themselves to the cause year after year are the Estee Lauder companies. Evelyn H. Lauder, the Company’s Senior Corporate Vice President and Founder and Chairman of The Breast Cancer Research Foundation has been a crusader for breast cancer research for two decades now. Their work is a beautiful example of how a corporation can use its size and influence to do well by doing good.

This is the full list of Estee Lauder brands/products that will be donating proceeds this October -
* Aveda Hand Relief
* Bobbi Brown Pink Ribbon Collection
* Bumble and bumble Classic Hairspray
* Clinique Dramatically Different Moisturizing Lotion
* Clinique Butter Shine Lipstick in Ribbon Pink
* Darphin Predermine Wrinkle Corrective Serum
* Donna Karan Cosmetics Limited-Edition Cashmere Mist Eau de Toilette Spray
* Estée Lauder Beautiful Eau de Parfum Spray
* Estée Lauder Perfectionist CP + Wrinkle Lifting Serum
* Estée Lauder Evelyn Lauder Lip Color Collection
* Estée Lauder Elizabeth Hurley High Gloss Lip Color Collection
* Estée Lauder Jeweled Pink Ribbon Pin
* Estée Lauder Pink Reflections Duet Jay Strongwater for Estée Lauder
* Jo Malone Red Roses Cologne and Bath Oil
* La Mer Crème de la Mer
* Lab Series Skincare for Men Daily Moisture Defense Lotion SPF 15
* Ojon® Revitalizing Mist
* Origins Peace of Mind® On-the-spot relief
* Prescriptives Pink Ribbon Collection
* Sean John Fragrances Unforgivable Eau de Toilette Spray
* Sean John Fragrances Unforgivable Woman Eau de Toilette Spray
* Tommy Hilfiger Toiletries Dreaming Tommy Hilfiger Eau de Parfum Spray with Charm
* Tommy Hilfiger Toiletries Hilfiger Eau de Toilette Cologne Spray

fashionologie — Wed, 09 Jul 2008 16:39:58 PDT

>> THE MODELIZER — Yesterday, Hilary Rhoda joined her fellow Estee Lauder models Carolyn Murphy and Elizabeth Hurley to ring the opening bell at the NYSE. Today, a video popped up of a post-bell interview with ladies, featuring a very nervous, fidgety (but cute!) Hilary. [FoxBusiness]

Reporters Get Rhoda Rage

fashionologie — Tue, 08 Jul 2008 09:44:27 PDT

Hilary Rhoda with Carolyn Murphy, Elizabeth Hurley after ringing the opening bell on the New York Stock Exchange; New York, July 8.
*image: source

Harper's Bazaar Stoops Low For an Advertising Pick-Me-Up

fashionologie — Mon, 30 Jun 2008 16:53:31 PDT

>> Depending on where you're standing, Harper's Bazaar has either reached a new high or a new low. As reported yesterday by The New York Times, the Hearst-owned magazine forked over 40, yes 40, editorial pages, plus the cover of its July 2008 issue, to advertiser Estee Lauder. The cosmetic company is keen to sell the socks off of its new perfume, Sensuous, and is using its four stable girls, Gwyneth Paltrow, Carolyn Murphy, Elizabeth Hurley, and Hilary Rhoda to give it their all.

Desperate economic times call for desperate measures, it seems, but Allan Mottus, a beauty industry analyst, said it best: "Boy, they really sold out — Hearst — didn’t they?"

It's no secret that advertisers and magazines have long been in cahoots — Nylon collaborated in a similar way with Chloe earlier this year, placing the faces of the brand's new fragrance on their "Beauty Issue" cover, with an accompanying editorial inside. Some seem to think Glenda Bailey and Hearst have taken it too far this time, but before getting in a huff about this specific incident, realize: Hearst has been pulling these shenanigans for years now. Also, just by talking about it, we're giving Estee Lauder all the press they aimed for . . .

*image: source