fashionologie

Erin Fetherston on Sneaking Into Her First Fashion Show and How She Gets That Hair

Justin Fenner — Mon, 21 May 2012 11:46:47 PDT

Erin Fetherston's success as a designer - and her charming personal style - have made her a regular fixture on the Fashion Week scene, but she wasn't always included on guest lists. We talked with the flaxen-haired designer about her elaborate plan to sneak into her very first runway show when she was just an 18-year-old intern at a "major" fashion magazine in New York.

"It was September. A couple people from the magazine were invited to the Calvin Klein show at Milk Studios. The art department got a copy of someone else's invitation and they basically made a bootleg copy for me - but totally using their amazing art production equipment!

"I was so nervous. I was completely sneaking in, and I feel like that didn't happen that much back then. Before the digital era and before Fashion GPS I feel like it was harder, because you really needed to have that physical invite.

"I remember going to the show and hiding it [the invitation] with the envelope or folded in half. I walked right in and I remember just being amazed. Once the show was over everyone was kind of hanging out and drinking champagne and there was Shalom Harlow and Amber Valletta. It was just amazing for me."

Fetherston added that she's been showing her collection at Milk for the past few seasons, and she always sees "student crashers. I always let them come in because I was totally the same," she said.

We also asked Fetherston about her signature coif. She told us she focuses on getting haircuts that grow out well (her go-to is Edward Tricomi at Warren Tricomi) and conditioning it with Shu Uemura and Redken products to keep it healthy - but she says she doesn't want her hair to get more attention than she does.

"I've had my bangs for such a long time and I know people really associate me with them," she said, laughing. "You don't want to be defined by something like your haircut. I feel like it was starting to overshadow other things that I do in my life, which I think are more interesting."

Ralph Rucci Cancels Fashion Week Show, Lana Del Rey Covers Vogue UK

Christina Perez — Thu, 02 Feb 2012 11:03:15 PST

These stories and more - here in our daily news roundup.

Lana Del Rey is Vogue UK's March cover girl. She was photographed by Mario Testino and wears Spring 2012 Louis Vuitton. [Fashion Foie Gras

Ralph Rucci will not show during New York Fashion Week. Instead, Rucci has opted to hold private showroom appointments. "Cost is always a factor but [that] was not the driving force behind this decision," the communication director for the label says. [Vogue UK]

A former Harper's Bazaar intern is suing Hearst for unpaid work hours. The lawsuit claims that during the intern's tenure at the magazine, she sometimes worked up to 55 hours a week performing duties that were more employee-like than intern-like - and she wants to be paid for it. [Styleite]

Gisele has sent an email to friends and family requesting prayers and positive vibes for husband Tom Brady, who will play in this Sunday's Super Bowl. "I kindly ask all of you to join me on this positive chain and pray for him, so he can feel confident, healthy and strong. Envision him happy and fulfilled experiencing with his team a victory this Sunday," the email reportedly said. [Huffington Post]

And, in fashionable animal news: Jason Wu, Doo.Ri, and Erin Fetherston all have really, really cute pets. [Glamour]

Erin Fetherston Fall 2011

fashionologie — Sun, 13 Feb 2011 11:16:18 PST

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Details on Google's New Fashion Initiative - Boutiques.com

fashionologie — Mon, 15 Nov 2010 11:15:38 PST

>> After last week's rumor suggesting that Google is launching ecommerce on Wednesday, a few clarifying details have come up: the initiative Boutiques.com is actually a curation of virtual boutiques; visitors won't be able to purchase directly from Google but rather, will click through to a brand's online store or an online retailer like Saks, Net-a-Porter, or Barneys to purchase the item.

There are at least 19 designers, including Oscar de la Renta, Tory Burch, Cynthia Rowley, Marchesa, Isaac Mizrahi, Tracy Reese, Prabal Gurung, and Erin Fetherston, who have been invited to set up virtual stores on the site. There will also be curated boutiques selling looks worn by celebrities and influencers like Lady Gaga, Victoria Beckham, Emma Watson, Anna Wintour, Rachel Zoe, and Michelle Obama. Sarah Jessica Parker has been asked to set up her own personalized shop, and a handful of high profile bloggers are also said to have been invited to curate their own boutiques in exchange for a low five-figure payment.

The idea is to have any user be able to do the same - create and share their own personalized boutique with items, brands, and looks they prefer. Elements of entertainment, gaming, and social media are also planned.

See - and Shop - Erin Fetherston's First Juicy Couture Collection, for Holiday 2010

fashionologie — Thu, 04 Nov 2010 12:11:34 PDT

>> Erin Fetherston is set to design for Juicy Couture until the end of 2011, and the first of the two collections she's contracted for, Holiday 2010, just hit. The collection, which runs $55 for a headband to $378 for the floor-length gown Fetherston wore to the Costume Institute Gala in May and includes shoes, jewelry, and lots of velvet, is Fetherston's attempt to work a few elements of Juicy's signature look (wide waistbands, the velvet) into polished holiday dressing.

As the New York Times's Eric Wilson noted, "It is somewhat disconcerting to hear a hip-but-classy designer like Ms. Fetherston making remarks like, 'This is my take on the track jacket for evening and cocktail,' and, 'This is a great party dress in high-shine velour.'" But, he says, "Somehow it works."

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Dresses from Luella Bartley, Rodarte, Proenza Schouler and More Go International Designers to Be Re-Released by Target in March

fashionologie — Wed, 27 Oct 2010 13:09:07 PDT

>> In celebration of its fifth year collaborating with designers, Target will re-release 34 dresses from 17 past Go International participants - to hit most Target stores and online at Target.com on March 13, 2011.

The Go International Designer Collective line, as its being called, will feature signature dresses from the past Target lines of Luella Bartley, Tara Jarmon, Paul & Joe, Behnaz Sarafpour, Proenza Schouler, Libertine, Alice Temperley, Erin Fetherston, Jovovich-Hawk, Rogan, Richard Chai, Jonathan Saunders, Thakoon, Tracy Feith, Rodarte, Zac Posen, and Tucker. Only Patrick Robinson of Gap declined the opportunity to work with Target again, saying he had other commitments. Images of the collection, which will be in stores through April 10, 2011, are expected to be available in February.

Models in Their Natural Habitat Part Two: Backstage at Marc Jacobs, Preen, and the Like

fashionologie — Wed, 15 Sep 2010 05:10:52 PDT

>> We got a window into the backstage antics at Alexander Wang, Jason Wu, Ohne Titel, and more from the first couple of days at New York Fashion Week; now it's time for another round. Hilary Rhoda at Diane von Furstenberg, kissy faces at Erin Fetherston, a close-up at Derek Lam's luscious platform sandals, plus snaps from Diesel Black Gold, Marc Jacobs, Preen, Tommy Hilfiger, Carolina Herrera, and DKNY - they're all here.

Photos: Greg Kessler

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2011 Spring New York Fashion Week: Erin Fetherston

fashionologie — Sun, 12 Sep 2010 18:52:52 PDT

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Spring 2011 New York Fashion Week: Erin Fetherston

fashionologie — Sun, 12 Sep 2010 16:18:58 PDT

Erin Fetherston Has Her Work Cut Out for Her at Juicy Couture

fashionologie — Wed, 01 Sep 2010 21:12:33 PDT

>> Erin Fetherston was hired as guest designer and creative consultant at Juicy Couture in April, three months after the label's co-founders and co-designers Gela Nash-Taylor and Pamela Skaist-Levy gave up their day-to-day responsibilities to launch their own label next year. Fetherston will design for Juicy Couture until the end of 2011, and has already shown a Holiday 2010 collection, which included "bugle-beaded blazers, sateen-trimmed jackets and beribboned draped skirts to bustier dresses," WWD writes.

While she's only contracted to design the Holiday and Fall 2011 Juicy Couture collections, Fetherston definitely has some legwork to do for the brand. When Fetherston was brought in earlier this year, retailers had been complaining about Juicy Couture's fit and quality, and said the line needed to be reinvigorated.

A number of retailers have started dropping the line »