fashionologie

Eres Head Designer Valerie Delafosse Is Anti-Fashion Show, Too

fashionologie — Mon, 08 Aug 2011 13:45:29 PDT

>> With all the anti-traditional fashion show or anti-fashion-cycle talk as of late - thanks to designers like Tom Ford and Azzedine Alaia - one more designer is expressing her disinterest for such things. Valerie Delafosse, the head designer at Eres for the past five years, says she isn't interested in runway shows or fashion weeks.

In order to keep the company's designs tightly under wraps - on average, a new Eres swimwear collection takes two years to develop - and to prevent copying, Eres hosts buyers and journalists - who come on invitation only - twice a year at company headquarters in Paris. Delafosse creates one major collection of about 80 swimsuits a year, each of which are tested in a number of different conditions - from sand and sun to washing machines and chlorine.

Most of the Eres staff will also "test-drive" prototype designs to see how they work on different bodies and under everyday conditions. In fact, Delafosse believes that Eres must have a predominantly female staff and be run by a woman designer: “You really have to have a deep understanding of the female body. You need to try things on, and it is only by trying things on myself that I discover what works and what doesn’t. There is a female sensibility to it. A man is going to be more focused on the fantasy and his own projections of a woman, whereas a woman will focus on the realities of a woman’s daily life.”

Delafosse has no interest in trends, she says: “I don’t follow trends, I don’t even know what they are, I just follow my own intuition. Since I started at Eres I have always felt that I was working on a very long story and every season I develop a bit more of that same story ... I like to work with colors that are not necessarily easy to wear on the beach. I try and make my colors a little strange, not common or expected; something that is always out of the ordinary.”

She also is comfortable working within the modest Eres style and not catering to every customer: “I don’t know if Brazilians, with their swimwear culture of ‘the smaller the better’ will enjoy Eres’s more covered-up style ... What I want to do with Eres is, on the contrary, make suits that elongate the silhouette and create a harmony between the body and the bathing suit, so that each swimsuit suits the woman wearing it.”

Fashion in 50 Seconds 04/27/10 Karl's Stripteasing Paper Dolls, Anna's New Vogue.com

coutorture — Tue, 27 Apr 2010 09:27:10 PDT

Karl Lagerfeld has photographed model Emily Didonato for a series of online ads in which layers of Chanel can be stripped off with a click of the mouse to reveal Eres underthings.

Diego Della Valle of Tod's is donating an undisclosed sum to help restore the Coliseum.

Neiman Marcus CEO Burton Tansky will retire this October.

Despite internet rumors claiming Giles Deacon has been confirmed as the creative director at Emanuel Ungaro, the designer tells Vogue UK that nothing has been decided.

Anna Wintour, who was recently inducted into the American Society of Magazine Editors Hall of Fame, told reporters she is focusing on the web and launching a new Vogue.com this August.

Fashion in 50 Seconds 10/26/09 Lara Stone for Eres

coutorture — Mon, 26 Oct 2009 11:15:22 PDT

Eres sticks with Lara Stone for spring 2010 campaign.

Mulberry creates nine piece collection for Apple products-MacBook, MacBook Pro, iPhone, iPod, and iPod Nano.

Alexander Wang's resort shoes-cone heels and suede slip-ons-will be sold online November 1.

What the off-duty runway models wore during Paris Fashion Week.

Natalia Vodianova will take over from Christy Turlington as Stefano Pilati's new campaign girl for Yves Saint Laurent.

The Cut's "Best and Worst of October Fashion Magazines."

Source: WWD

Dean and Dan Caten Leave Lara Stone to Covort with Male Models for Fall 2009 DSquared2 Campaign

fashionologie — Thu, 25 Jun 2009 14:33:40 PDT

>> Lara Stone has developed a devoted cult following - Carine Roitfeld dedicated an entire issue of Vogue Paris to her, Stella McCartney recently gushed about wanted to "celebrate Lara" and her "fantastic breasts" - and as a result Lara's been able to convert more single girl campaigns. For Fall 2009, she picked up lingerie with Eres and the followup to DSquared2's epic Spring 2009 campaign with Linda Evangelista and Naomi Campbell fighting. Originally, designers Dean and Dan Caten were supposed to join her in the ads shot by Mert Alas and Marcus Piggott, but in the images they uploaded, it looks like they went with three male models instead.

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WSJ. Magazine Names Hilary Rhoda Contributor, Takes New Direction

fashionologie — Fri, 01 May 2009 14:54:10 PDT

>> Now that the Wall Street Journal has closed their fashion bureau and fashion blog to put more energy into their luxury magazine WSJ., it sounds like they're trying to up the ante on the magazine's fashion spreads, which have been mocked in the past.

For this Sunday's edition, they named Hilary Rhoda a contributor for just this issue - she has a swimsuit spread, shot in Miami (behind the scenes video) that looks like it could be a Mert and Marcus-lensed Louis Vuitton or Eres campaign - to recognize that "the work models put into photo shoots is so much more than just looking pretty and posing for a camera," according to a spokeswoman, who promises via email: "[Hilary's] role is a sign of the new direction WSJ. magazine is taking! Expect to see creative and new contributors like this in the future."
*image: source

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fashionologie — Thu, 05 Feb 2009 12:19:54 PST

>> THE MODELIZER -Outside of her Estee Lauder contract obligations, Hilary Rhoda makes a rare appearance these days - she doesn't have a showcard for the upcoming Fall 2009 season, so it looks like chances of seeing her on the runway are slim. She is, however, the face of Eres Spring 2009, and in the running for the as-yet-undetermined Sports Illustrated swimsuit cover - joining her inside the issue are newcomer Ariel Meredith, Cintia Dicker, and Anne Vyalitsyna. [ONTD_FF]

Video: A preview of her SI shoot in the Grenadines. »