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Edun Spring 2012

fashionologie — Sun, 11 Sep 2011 22:02:52 PDT

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Fash's Friday Obsessions! Stepping Into Spring

Chi Diem Chau — Fri, 11 Mar 2011 10:17:30 PST

>> There's no doubt we're in a Spring state of mind as of late thanks to all of the new Spring collections in stores and online. This week, we're stepping into the new season in colorblocked Pierre Hardy wedges, awesome wrapped bracelets from the socially conscious Bluma Project, ASOS tangerine satchel, and textural print dress from Edun. Meanwhile, a melon-hued VPL bra provides the perfect peek-a-boo effect against a tan complexion, thanks to Too Faced's bronze face primer.

Left to right: ASOS Contrast Handle Flat Lock Across Body ($27), Edun Printed Silk-Georgette Dress ($480), Bluma Project Adanfo Wrap Bracelets ($18), Too Faced SPF 20 Bronze Tint Skin Smoothing Face Primer ($30), VPL Bra ($85), Pierre Hardy Colorblock Wedge ($630)

Fall 2011 Fashion Week Trend - Crochet

Chi Diem Chau — Wed, 23 Feb 2011 12:32:32 PST

Left to right: Proenza Schouler, Christopher Kane, Edun

>> Crochet details have been remixed and remastered for Fall 2011, infusing the once hippie-associated trend with a breath of fresh air. Proenza Schouler created a high-contrast black and neon crochet skirt; Christopher embedded the knit into a sweatshirt silhouette; and Edun embellished its woven skirt with a tassel detailing. Add their looks to your wish list for later, and shop our crochet picks available now!

Raquel Allegra Crochet-paneled cotton-blend T-shirt - Sold Out	Missoni Nerys crochet-knit wool dress - Sold Out
Pins and Needles Crochet Mini Skirt - Sold Out	Oscar de la Renta Crocheted silk dress - Sold Out
Sass & Bide Hand Crochet Dress With Chain Embellishment - Sold Out	Philosophy di Alberta Ferretti Sequin-embellished crocheted dress - Sold Out
Staring at Stars Crochet Inset Tee - Sold Out	Knitted Crochet Shift Dress - Sold Out
Vanessa Bruno Crochet Dress - Sold Out	Ports 1961 Crochet cotton dress - Sold Out
Edun Sleeveless Macrame Back Knit Dress - Sold Out	THAKOON Crochet seam skirt - Sold Out
Diane von Furstenberg Erlina crocheted dress - Sold Out	Nina Ricci Short Sleeve Crochet Knot Dress - Sold Out
Isabel Marant Dali stretch-lace mini dress - Sold Out	Rag & bone Pelham crocheted silk skirt - Sold Out
Roberto Cavalli Strapless cotton mini dress - Sold Out	Elizabeth and James Dottie Crochet Pullover - Sold Out
Jen Kao Dissolve Dress - Sold Out	Burberry Prorsum Crocheted cotton dress - Sold Out

EDUN Fall 2011 Runway Video

fashionologie — Sat, 12 Feb 2011 13:02:54 PST

And check out EDUN runway photos here!

EDUN Fall 2011

fashionologie — Sat, 12 Feb 2011 13:01:24 PST

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Splish Splash - Two Chic Ways to Wear Rainboots

Chi Diem Chau — Mon, 01 Nov 2010 11:16:33 PDT

With heavy rainfall on the horizon, protect your feet in a pair of tasteful rainboots like this buckled creation from Burberry, ($250). We love the equestrian-inspired details, and the streamlined shape leaves room to add extra oomph to your ensemble. Peep these two ways to wear it: emulate a western look in this Proenza Schouler checkered shirtdress layered under a nubby wool coat by 3.1 Phillip Lim, or get cozy in a fuzzy red sweater by Rugby paired with Edun cropped tweed pants and a Moschino peacoat.

Wild West Shirtdress, left to right: Burberry Rainboots ($250), 3.1 Philip Lim Jumbo Loop Wool Sweater ($695), Proenza Schouler Check Shirt Dress ($788), Cooperative Leather Double Wrap Skinny Belt ($28), Lanvin Ketu Bag ($1,990), Hue Opaque Tights ($13), Banana Republic Heritage Fringe Necklace ($50, originally $80)

Cozy Construct, left to right: Burberry Rainboots ($250), Rugby Shaggy Cropped Wool Sweater ($80), Moschino Wool Peacoat ($1,810), Edun Cropped Tweed Pants ($350), Nordstrom Ribbed Cashmere Socks ($18), Alexander Wang Diego Bag ($825), Fallon Hell's Angel Necklace ($143)

Four Perfect Parkas For Fall

Chi Diem Chau — Mon, 11 Oct 2010 08:50:40 PDT

We're still digging parkas for Fall - and while the ubiquitous army green version is an option, we dare you to dabble with some of these new and noteworthy choices. We're smitten with the thought of wearing this smooth velvet parka from Asos, and Edun's patchwork pattern version is beyond rad. Feeling an extra splurge coming on? Then check out Rag & Bone's refined wool and cotton topper or Belstaff's timeless waxed cotton coat.

Left to right: Asos Velvet Parka ($211), Edun Patchwork Parka ($560), Rag & Bone Waterloo Parka ($965), Belstaff Roadmaster Jacket ($695)

Spring 2011 New York Fashion Week: Edun

fashionologie — Sun, 12 Sep 2010 22:19:41 PDT

Sharon Wauchob Debuts First Edun Collection for Spring 2011

fashionologie — Sun, 12 Sep 2010 11:32:40 PDT

>> When planning Edun's Spring 2011 fashion show, the label's co-founder Bono originally suggested an elaborate outdoor production with models that appeared to be emerging from the water. But he was reminded by Edun's new chief executive, Janice Sullivan, that they were supposed to be "having a fashion show. Show is the second word. Fashion is the first word." So they ended up staging Sharon Wauchob's first show for the brand in a semi-outdoor space, under the High Line, with gray sand and gravel beneath the models' feet.

Edun's mission statement was originally to manufacture in Africa, but logistics caused deliveries to be late - a no-no - and now most of the clothing is manufactured in China, with Africa currently alotted 15 percent of the total production; label co-founder Ali Hewson says she wants to see that number increase each season. Wauchob was brought in to make the clothes more fashionable, Hewson explained: "We focused too much on the mission in the beginning. It's the clothes, it's the product. It's a fashion company. That needs to be first and foremost."

As a front row populated by Dasha Zhukova, Gavin Rossdale and son Kingston, and Jeff Koons looked on, Wauchob sent out white cotton shirts (the fabric fair-trade and produced in Uganda), ecologically sound "by product" leather skirts, belts handmade in Kibera, Kenya, and long dresses trimmed with recycled metal.

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fashionologie — Tue, 31 Aug 2010 06:07:00 PDT

>> Is Edun Being Melded into the "Stella McCartney of LVMH"? -Bono and Ali Hewson have been cast in the newest Louis Vuitton Core Values campaign - and they're wearing clothes from Edun, the ethical clothing label they founded (and of which LVMH owns nearly 50 percent), marking the first time Vuitton has credited another fashion label in its ads. Hewson is pictured carrying a bag co-designed by Edun and Vuitton, notable as the Core Values campaigns historically highlight monogrammed Vuitton bags and luggage. After Edun recently reported losses, it seems like LVMH is ready to push hard for profit - particularly because the conglomerate is rumored to be molding the brand into their counterpart of PPR's socially conscious Stella McCartney label. Antoine Arnault, Vuitton's director of communications, explained that Edun's presence in a Vuitton campaign would give the small brand major international exposure. [WWD, Fashionista]