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October 20, 2008 2:24 pm >> ON THE CAMPAIGN TRAIL —It seems Burberry has a no tolerance policy for drugs — the house cancelled its campaign with Kate Moss back in 2005 after tabloid pictures of her snorting cocaine surfaced, and now it's phased out Fall 2008 face Rosie Huntington-Whiteley after pictures of her with a drug pipe appeared in July.  Her replacement is said to be Eden Clark, although Burberry would not confirm the choice.
October 2, 2008 1:38 pm >> BLOWING THE COVER —The November 2008 issue of Vogue UK features an unlikely trio of British beauties, photographed by Emma Summerton: history-maker Jourdan Dunn, up-and-comer Eden Clark, and blueblood Burberry face Rosie Huntington-Whiteley.  The latter is an interesting choice to round out the three, since Jourdan and Eden are runway models through-and-through, while Rosie is better known for her Victoria's Secret work.
Burberry's Spring 2009 Garden Full of Money Trees
Burberry's Spring 2009 Garden Full of Money Trees December 10, 2008 1:31 pm >> You know Burberry is worried when their Spring 2009 campaign comes out looking like a catalogue.  Mario Testino did the honors at Petersham Nurseries outside London, and Christopher Bailey carried on his all-British cast tradition with returner Lily Donaldson and newcomers Eden Clarke and Alexina Graham, but gone are the days of Fall 2008's moody black-and-white ads and Spring 2008's edgy, colorful group shots.  These new Spring 2009 ads seem aimed much more for the mainstream, with their prominent placement of denim, the top-selling trenches, and the new, trademark plaid-covered Gardener Bag.  Everyone's going for the money shot this season — and with Burberry, those intentions are quite transparent.*image: source View Slideshow ›
June 9, 2009 1:36 pm >> ON THE CAMPAIGN TRAIL —As rumored, Emma Watson was photographed near Burberry's new London headquarters by Mario Testino for the brand's Fall 2009 campaign.  The campaign highlights the label's British heritage with a peek of the River Thames, which Christopher Bailey calls a "wonderfully historic part of London," in one ad, and reiterates the heritage with the choice of British actress Watson.  The decision to use Watson does, however, represent a shift in casting for the brand, from featuring models — in the past Eden Clark, Lily Donaldson, Agyness Deyn — to a celebrity.