>> Last year, there was a huge push for more diversity in fashion, culminating in the publication of Vogue Italia's all-black July 2008 issue. Unfortunately, attention on that issue has waned this year, even though there is still much work to be done; now, the issue du jour seems to be what has become a common practice among fashion magazines: heavy retouching.
Katie Grand, who while at POP was a huge proponent of the "super glossy" look, has since reigned in her reliance on Photoshop. Of her first issue of LOVE, which came out in February, Katie told Interview, "It's not so retouched. I just wanted to take pictures of iconic people without redrawing them." And she's continuing the tradition for her second issue, out Sept. 1 — she had Mert Alas and Marcus Piggott (whose aesthetic generally lends itself to a good bit of retouching) photograph cover girl Coco Sumner as she walked in off the street, no hair or makeup. The Times UK wrote of that decision: "She is shrewdly tapping into the new spirit of the times — heavily airbrushed celebrities seem gauche and embarrassing during a recession."
Dennis Freedman
David Bailey Joins Katie Grand, Peter Lindbergh in Reaction Against Airbrushing
Fashion Magazines With Less Retouching: The Future or a Current Fad?
>> In the March 2008 issue of Vogue, premier retoucher of fashion photographs, Pascal Dangin, tweaked a total of 144 images, from ads to editorial spreads, and in The September Issue, which focuses on the making of Vogue's September 2007 issue, Anna Wintour definitely displays a reliance on retouching, asking Mario Testino to superimpose cover girl Sienna Miller's head from one shot onto her body in another shot, and requesting that a cameraman's gut from an editorial shot be diminished, to Grace Coddington's dismay: "Everybody isn't perfect in this world. It's enough that the models are perfect."
When digital manipulation programs first came into use in the early '90s, reports Eric Wilson for The New York Times, art directors originally used them to create a heightened sense of reality like images achieved through movie special effects — "hyper real" style, as former The Face art director and current Love creative director Lee Swillingham coined it — as a reaction against the images of supermodels that looked too perfect. Editors weren't suggesting the resulting look be attainable, Swillingham explains: “We were trying to create a future fashion. You could do something that looked gritty and real or something that looked like plastic.”
Now, some major photographers are pushing for less plastic, more real »


Zagliani
Virginie Monroe
Farfetch