fashionologie

fashionologie — Sun, 15 Jun 2008 23:22:07 PDT

UPDATE: Chanel says the reports that Emma is the new face of Coco Mademoiselle are "100 percent not true." [Off the Rack]

>> ON THE CAMPAIGN TRAIL —The long-running red carpet collaboration with Chanel has finally paid off, literally, for Emma Watson. She's replacing Keira Knightley as the face of the luxury brand's Coco Mademoiselle perfume, and has scored a two-year contract worth almost $6 million for her efforts. Don't fret about Keira's ousting, though, word is Chanel has another role in mind for her. [Telegraph UK]

*image: source

Watch a Preview Clip of Keira Knightley's Upcoming Chanel Coco Mademoiselle Commercial

fashionologie — Thu, 10 Mar 2011 10:17:42 PST

>> The new, three-minute-long commercial for Chanel's Coco Mademoiselle perfume that a catsuit-clad Keira Knightley filmed at the Place de la Concorde in Paris last September is finally about to hit. It's coming to film and TV screens March 21, and a short clip of the commercial, done by Joe Wright, who also directed Knightley in Pride and Prejudice and Atonement, has been released, revealing the actress in what she calls her "Chanel superwoman" look.

Keira Knightley Films New Chanel Commercial on Motorcycle Over the Weekend

fashionologie — Mon, 06 Sep 2010 20:05:02 PDT

>> Keira Knightley was first named a face of Chanel back in 2006; shortly after she began appearing in the brand's Coco Mademoiselle fragrance ads. Now it seems she's refreshing her partnership with the brand: this past Saturday, she was snapped at the Place de la Concorde in Paris, reportedly filming a Chanel commercial in a camel suede jumpsuit and matching cap-toed boots. Knightley, who was captured riding a Ducati motorcycle, had a stunt double on set, and was at one point surrounded by a cadre of motorcycle-riding men in black jumpsuits and helmets.

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coincidence?

philleif — Fri, 11 Jan 2008 18:17:00 PST

>> I think not. Keira Knightley appears in the February 2008 issue of W, clad solely in Chanel (minus a tutu from tutu.com). She is also the face of Chanel's Coco Mademoiselle perfume. Looks like someone's come down with a nice case of product placement. I wonder if it will carry over to her Oscars dress? That is, if the Oscars don't go the way of the Golden Globes . . .