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June 15, 2008 11:22 pm UPDATE:  Chanel says the reports that Emma is the new face of Coco Mademoiselle are "100 percent not true." [Off the Rack]>> ON THE CAMPAIGN TRAIL —The long-running red carpet collaboration with Chanel has finally paid off, literally, for Emma Watson.  She's replacing Keira Knightley as the face of the luxury brand's Coco Mademoiselle perfume, and has scored a two-year contract worth almost $6 million for her efforts.  Don't fret about Keira's ousting, though, word is Chanel has another role in mind for her.
Watch a Preview Clip of Keira Knightley's Upcoming Chanel Coco Mademoiselle Commercial
Watch a Preview Clip of Keira Knightley's Upcoming Chanel Coco Mademoiselle Commercial March 10, 2011 10:17 am >> The new, three-minute-long commercial for Chanel's Coco Mademoiselle perfume that a catsuit-clad Keira Knightley filmed at the Place de la Concorde in Paris last September is finally about to hit.
Keira Knightley Films New Chanel Commercial on Motorcycle Over the Weekend
Keira Knightley Films New Chanel Commercial on Motorcycle Over the Weekend September 6, 2010 8:05 pm >> Keira Knightley was first named a face of Chanel back in 2006; shortly after she began appearing in the brand's Coco Mademoiselle fragrance ads.
coincidence? January 11, 2008 6:17 pm >> I think not.  Keira Knightley appears in the February 2008 issue of W, clad solely in Chanel (minus a tutu from tutu.com).  She is also the face of Chanel's Coco Mademoiselle perfume.  Looks like someone's come down with a nice case of product placement.  I wonder if it will carry over to her Oscars dress?  That is, if the Oscars don't go the way of the Golden Globes .
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